1:1 Marketing, Dynamic Personalised Retargeting



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TRAVEL-FLIGHTS DEMO

Vizury VRM shows 1:1 customized banners to drop-offs from an Advertiser's website using its advanced dynamic personalised retargeting platform. VRM builds intelligence based upon user behavior on the Advertiser's website and dynamically customizes display ad banners with relevant information. Please follow the below steps to experience VRM Live!

Step I – VRM doesn't know anything about the user.
Banners with the text "You are currently not targeted by Vizury" should appear below. If you are seeing any other ad in this space, it means that you have recently visited one of Vizury's advertiser websites. If so, please clear browser cookies and then refresh this page.

Step II – VRM knows that the user has visited one of its Advertiser's websites.
Please visit one of our travel client's websites, such as www.cleartrip.com, a leading travel portal in India. Search for a flight by providing the source and destination cities and date of journey. Please restrict your search to major Indian cities like Bangalore, Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Pune, etc to be able to see the full extent of dynamic banner customization from VRM. After searching, from the results page, please select one of the flights that you may interested in.

Step III – Banner Rendering
Please refresh this page. A sample Vizury dynamic retargeted banner is displayed along with real time pricing information for different airlines. The banner also displays dynamic promotional offers as well as pricing information for different dates around the intended date of travel. Vizury serves such 1:1 ads to users interested in the advertiser's products. Vizury has integrated with leading global Ad Exchanges, Ad Networks, SSPs and other market places (many of these are RTB integrations) to successfully reach very high proportions of users across the world.

Step IV – Customised LandingPage
When you click on the banner, you will see that the user is taken to a deep linked landing page on the advertiser's website based on the flight information on the banner. This completes the end to end user experience making it simple and efficient to get the relevent information, come back on the advertiser's website and swiftly complete the purchase process.

Get started with a customised solution for you today by contacting us here.

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