LB is a leading online retailer with product ranging from mobile phones and digital cameras, to books and home appliances. LB is in a high growth phase and is spending highly on acquiring traffic to its website. But unfortunately, 96.5% of its website visitors drop off without purchasing their products. Vizury works with LB to execute a personalized retargeting campaign to ensure that users are apprised of the latest pricing and offer information of the products they are interested in. This resulted in a large number of users coming back to LB’s website and completing their purchase process.
Results: As against the average online advertising RoI, the VRM engagement resulted in a 40% reduction on customer acquisition costs; 4x improvement in the consumer response rates on the multi-product banners and 4x improvement in conversion rates. VRM has become an addendum to the Google search campaign that LB runs on an ongoing basis.