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Case Studies
Leading Online Travel Agency

CT is one of Asia’s largest online travel companies that allows online booking of domestic and international airline tickets and hotels. Vizury works with CT and as part of the engagement process deployed Visitor Relationship Management (VRM) platform with the intention of creating measurable and substantial value for CT using dynamic personalised retargeting.

Results: As against the average online advertising RoI, the VRM engagement resulted in a 5x improvement in the consumer response rates to the banners and 3x improvement in the purchase rate. Vizury contributes to a significant proportion of CT's average monthly sales and continues to be a strategic partner y-o-y.

Vizury Case Study - Online Travel Flights Download Pdf

 
E-commerce

LB is a leading online retailer with product ranging from mobile phones and digital cameras, to books and home appliances. LB is in a high growth phase and is spending highly on acquiring traffic to its website. But unfortunately, 96.5% of its website visitors drop off without purchasing their products. Vizury works with LB to execute a personalized retargeting campaign to ensure that users are apprised of the latest pricing and offer information of the products they are interested in. This resulted in a large number of users coming back to LB’s website and completing their purchase process.


Results: As against the average online advertising RoI, the VRM engagement resulted in a 40% reduction on customer acquisition costs; 4x improvement in the consumer response rates on the multi-product banners and 4x improvement in conversion rates. VRM has become an addendum to the Google search campaign that LB runs on an ongoing basis.
Retail_case_study Download PDF

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