| Your (Advertiser’s) current and potential users leave a goldmine of data regarding their preferences and behaviors on your website every moment that they spend exploring the website. Unfortunately a whopping 95% of the online visitors’ drop-off without performing the desired action and only 5% of the net website visitors end up transacting on a website. These are abysmally low numbers taking into accord the time, monies and efforts that go into getting unique visitors onboard a website. |
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| One of Vizury's path-breaking products, Visitor Relationship Management (VRM), empowers advertisers to engage their website drop-off users in a 1:1 marketing conversation, resulting in both measurable and tangible value, as well as contributing to intangible branding impact. The 1:1 marketing conversation is enabled through thousands of highly personalized rich media ads that are powered by the statistical modeling of user behavior, dynamic message generation module, and response optimization system. |
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| This is how we do it: |
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| Identify |
| Identify the drop-off visitors from the advertiser’s website. We then tag them and follow them wherever they move on the internet. |
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| Analyze |
| Analyze the drop-off visitor’s behavior and website exploring pattern. Assess his need/requirement based on his online behavior displayed on the advertiser’s website. |
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| Formulate |
| Formulate a strategy adopting a top-of-mind principle and show him an advertiser specific banner, wherever he moves on the internet. The banner carries information specific to the last action performed by the visitor on the advertiser’s website. |
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| Create |
| Create a dynamic and special banner with a customized product/service offering for every unique drop-off visitor. The banner can be customized to an extent of carrying a unique offer for every unique drop-off visitor. |
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| Prompt |
| Prompt him for action using our specific > attractive > relevant banner. The action would take the drop-off visitor to a very specific landing page which would enable the visitor to relate and comfortably perform the desired action. |
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| Try our webdemo now to experience Vizury's targeting capabilities. Get started with a customised solution for you today by contacting us here. |
