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The transcendence of marketing from brand-first to consumer-first had been gradual but visible. Now users…

We have all heard the story of five blindfolded people trying to figure out the…

The last decade has seen some humongous changes in the way a brand or business…

Being a modern-day marketer in today’s competitive marketplace is a tough job. It would help…

As a marketer, you must be handling several tools and platforms to manage the marketing…

The marketing landscape has evolved rapidly in the past two decades. The consumers are more…

In today’s world, consumers are more connected than they were a couple of decades ago….

When it comes to an understanding of your users’ behavior, you can leave nothing to…

MarTech and AdTech are the two terms that marketers talk a lot in today’s time….

Consumers, in today’s time, are tough to please. Therefore, it can be quite a challenging…

When you are marketing your brand or products, you need to generate interest in your…

When it comes to defining the primary objective of marketing, the term revenue generation tops…