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The transcendence of marketing from brand-first to consumer-first had been gradual but visible. Now users have more control over their preferences. Also, they have become more conscious about the products they buy. More so, users are not shy anymore from even moving away from their preferred brands if they don’t meet the user’s expectations. 

As the situation got more challenging, the users are more concerned about their privacy too. Therefore, they have become less generous when it comes to sharing data, that too, over touchpoints they seldom use. 

However, things are not so grave as it looks. Research has shown that as many as  86% of users are willing to pay more, provided they get a better customer experience from brands. Yet, the art of engaging the users efficiently needs targeted communications that invoke the right set of actions from the users to convert them.

Reaching the users – CRM platforms or programmatic

Creating a engaging marketing communication lies in effective utilization of the user data collected across touchpoints. Irrespective of the channels, you should look to consolidate the user information at a single location. Without a holistic view of user details, making quick and informed decisions would be tough, leading to negative user experiences. Also, having a strategy to leverage these channels helps you to measure the performance of your marketing campaigns and optimize the marketing ROI.

When it comes to increasing transactions from the users, marketers often rely on either programmatic or CRM platforms to drive their marketing campaigns. Programmatic and CRM platforms have different working principles, despite needing user data as the input.

Programmatic tracks the online behavior of the users by deploying cookies. Besides, it tries to identify the trends of the users’ online behavior based on multiple attributes such as Demographic, User intent, Transaction Behavior, App Usage & DMP. Once you have enough data users can be classified into different buckets. You can then ensure that the right users are shown the relevant ads product recommendations. You can also retarget them with ads across channels if they have not converted. 

CRM platform, on the other hand, is helpful to retain the users who have subscribed on your Website or App. Besides, CRM can also help you to do brand-building, invoke loyalty, and drive stronger customer relationships.

However, the challenge for most marketers is to gather the data from both these platforms and create a complete buyer’s persona of their users. Additionally, the affluence of data-privacy acts in recent years is proving to become a hurdle for marketers to collect actionable insights. The phasing out of cookies by the major browsers is another such hindrance in identifying the users based on their online activities.

Merging the data from programmatic and CRM platform – How can it help

It is a known fact that using a one-size-fits-all approach in modern marketing has become quite obsolete. The emphasis has changed to a data-driven marketing. Thus, marketers must realize the need for having a platform with a singular data silo. Having such capabilities would let them reach their users with engaging communications. 

Creating an ecosystem where you can target your users with high-intent marketing messages is crucial to improve the overall user experience of your brand. Further, having a unified source of data gives you several benefits, which are mentioned below:

1. Create customer-centric strategies

When you have a customer-centric strategy for all your campaigns, the focus lies on the user needs and expectations. Therefore, you need to understand the customers, design the communication according to their preferences and reach out to them. You measure the metrics that matter the most about the campaign and gather feedback to improve your future campaigns.

When your campaigns are user-oreinted, the user experience improves. It helps you to improve engagement and reduce the churn rates. Moreover, your communications become highly relevant to them and create a positive bias towards your brand.

2. A single hub of user data

A single source of data helps you to create the buyers’ persona more precisely. Moreover, it helps you to leverage the data about their most active touchpoints, their online preferences, the devices they use most and more. Consequently, it helps you to get your strategy at par, and make your communication less invasive, but high on intent. Having a 360-degree view of your users helps you to have more control over your marketing campaigns.

3. Automates and evolves your marketing campaigns

Having a platform that consolidates all the user data helps you to automate your marketing process and become more efficient. You are more equipped to make a business decision such as the strategy for particular campaigns, or budget allocation for it. 

Additionally, automating the process would also help you take customer-specific decisions more accurately. You can automate the communication process as per time, content types, and channels too. Thus, you do not have to repeat the process manually for every campaign.

Besides, machine learning and artificial intelligence are the working force behind automation. Therefore, you can keep a record of users’ behavior on your platform, and attend to them to convert or nurture them according to the need. To let your marketing communication flow in a seamless manner, your data silos need to blend in completely. Having so makes your campaigns well-defined and efficient – the key elements for a brand to achieve its objectives. 

4. Consolidated access to your marketing insights

Collecting and utilizing precise user information remains one of the primary obstacles to marketers. However, analyzing or even viewing the data across channels and touchpoints is still an Achilles’ heel that needs solving. Usually, marketers have to depend on multiple sources or platforms to collect data, and then painstakingly collect insights from them. Also, the operational differences between the platforms, especially the programmatic and CRM, make the task tougher. Having a platform that consolidates data from programmatic and CRM channels is a precursor to derive actionable insights.

Conclusion

Data is considered as the fuel that runs the modern-day engine known as growth for brands in today’s time. However, gathering the scattered data across channels, platforms, and touchpoints makes the marketing process less efficient for marketers. Marketers must look to consolidate the user data collected in multiple silos to generate more business impact for their brands and optimize their marketing ROI efficiently.

Want to know more about unified data? Please get in touch with us at marketing@vizury.com or leave a comment below.  

We have all heard the story of five blindfolded people trying to figure out the shape of an elephant. Each of them touched a different body part of the elephant and perceived its complete form as they felt. However, if they can see the elephant, they would have known that all of them are far away from the truth.

Coming to the marketing domain, the situation often becomes like the one mentioned above for marketers when they work in a team. Everyone believes their version to be accurate and thinks the other person is wrong. Yet, they forget that there is a possibility that everything can be a truth, and the incorrect version is the perception of an individual mind.

When it comes to marketing your brand through different channels, using different content and communication methods, and target a diverse group of users, the tasks become too overwhelming. Moreover, the campaigns are often dependent on multiple data points, collected and stored in different data silos. Consequently, the marketing drives rely mostly on perceptive user touchpoints, rather than on a unified source of truth.

What is a single source of truth, and how to find it?

From a marketer’s perspective, understanding the single source of truth is crucial. The issue with any marketing drive is not the availability of data, but the choosing which numbers to use. With a unified and singular point of truth, alignment becomes the core value, rather than the quantity of data. Thus, you know which numbers to focus on and how to leverage them to improve the intent of your campaigns.

When you look towards a unified source of truth in your marketing activities, you cannot ignore the importance of omnichannel marketing. Additionally, the following omnichannel trends could be the way forward to find the single source of truth.

  1. Convergence of AdTech and MarTech 

AdTech and MarTech are two parallel domain that works on two different principles. Besides, the platforms and tools they need to perform separately too. However, unless there is a convergence of AdTech and MarTech stack happens, true omnichannel marketing cannot function efficiently. The convergence of these two would enable marketers to select and use the data in multiple silos in unison. Consequently, the marketing activities can become more data-dependent, targeted, and hyper-personalized resulting in better engagement and conversions.

 2. User data management

User data is the key to improve the performance of any marketing activity. The omnichannel marketing trend is moving towards an effort to identify actionable user data, and to use them judiciously. The key to recognizing these data points is through the user touchpoints and their online behavior. Moreover, the analysis of the user data needs to focus on singularity across channels. Therefore, the success of any omnichannel marketing will depend on unified dashboards, which can collect and use data in a more efficient way.

3. Data visualization and data analytics

When you are looking to get more conversions and retention through marketing campaigns, you must be aware of your users’ journey through the marketing funnel. Users search for a better experience and can stop responding to your marketing communication if they are not satisfied. The omnichannel marketing will concentrate more on this by visualizing the user data in more comprehensive ways.

4. Tech disruptions

Artificial intelligence and machine learning algorithms are no longer the things of the future. These tech disruptions are very much part of our life now, and marketers would be leveraging them more in the coming years. AI and ML can be used to gather user data, pinpoint the user interests efficiently, and do much more in engaging them with the right content across their touchpoints. Moreover, tech-assisted abilities like intelligent product recommendations based on users’ interest and online behavior would become more prominent.

How Engage360 Omnichannel Marketing Platform helps you to find the unified source of truth?

As a marketer, you handle all your marketing campaigns using multiple tools and platforms. They help you to reach your users and promote your brand. While doing so, you generate a massive amount of data from these platforms.

When you have multiple platforms or channels, the data from them lose value if they don’t interact among themselves. Now, when you communicate through these channels, the users will be getting repetitive messages, leading to poor user experience. Moreover, handling multiple platforms becomes challenging for marketers. Therefore, switching to omnichannel marketing is a better option for marketers.

Engage360 is an omnichannel marketing platform, which can guide you to a unified source of truth. The platform uses data from both AdTech and MarTech channels. Hence, you get a complete picture of your user’s interests, behavior, browsing history, and can gauge his intention towards converting.

Also, Engage360 lets you engage your users for free using CRM channels, and subsequently through programmatic ads to convert them. Since the data is exchanged between AdTech and the MarTech stack, you can avoid issues like user cannibalism too. Further, you can provide a seamless experience to your users, thus engaging them better.

Engage360 also leverages the AI and ML algorithms to power your marketing drives. You can automate your campaigns and reach your users based on their actions and interests. Additionally, you can leverage features like product recommendations, real-time programmatic bidding, and other such feature to increase the chances of converting them. Also, you can check the performances of your marketing campaigns using a single dashboard, instead of toggling between several other platforms.

Engage360 allowse the data from all the marketing and programmatic channels to be exchanged, which leads to the convergence of your MarTech and AdTech stack to reach your marketing goals.

Conclusion

Marketing depends on user data, but your efficiency depends on seeing the unified source of truth about your users. Engage360 omnichannel marketing platform helps you to seek the truth and drive your campaigns effectively to increase conversions and retention.

To know more about Engage360 or to get a product demo, please write to us at marketing@vizury.com.

The last decade has seen some humongous changes in the way a brand or business market itself. The marketing scenario has gone through quite a few disruptive changes. These developments not only bring in new opportunities for many. However, it also compelled marketers to rethink their strategies.

As we stand on the cusp of a new decade, the marketing industry is bound to experience more disruptions over the coming years. However, before we can even fathom or imagine what those will be, let’s focus on the practices that are already out in the open.

Nevertheless, before knowing the upcoming shift, it is prudent to understand the sentiment that drives any marketing activities. Eventually, marketing is all about communicating with your users, understanding their needs and pain-points, and ultimately providing a solution to them. Unless marketers address this, they cannot engage the users with their marketing communications.

The way forward – Omnichannel marketing

While looking to increase user engagement, the basics of marketing remain the same. However, with the availability of high-speed internet, smartphones, and networking channels, marketers now must consider several touchpoints to engage the users. Besides, the type of content, the level of personalization, the attention-grabbing communications, and consideration of the users’ online behavior also plays a part in engaging the users.

Hence, it is no wonder that the marketers are increasingly adapting to an omnichannel marketing strategy when it comes to user engagement and their experience. Omnichannel marketing helps marketers to expand the scope of reaching their users and engage them according to the users’ preferences. Therefore, it allows marketers to create compelling marketing communication, and users to remain in control of their choices at the same time.

Considering the developments in the technicalities of marketing as well as user preferences, it is crucial that you know the omnichannel marketing trends of 2020. It would help you to keep your marketing strategies ready to adopt the upcoming changes in the industry.

Omnichannel Marketing trends in 2020

Omnichannel marketing allows you to utilize the full potential of their adtech and martech stack. It can help you to send highly-targeted marketing communications over multiple channels, without crossing paths with each other. Therefore, your messaging becomes high-intent and non-repetitive, thereby allowing less intrusion on your users’ privacy. 

Since the users receive only highly-relevant and personalized content, the chances of converting them and driving brand loyalty increase. In other words, you can convert, as well as retain your users so that they become your repeat customers too.

Hence, knowing the following omnichannel marketing trends is vital for marketers to stay ahead of their competitors.

1. Personalization:

Personalization remains the key to user engagement in 2020 omnichannel marketing trends. Most users don’t respond to generic communication anymore and look to receive messages according to their personas.

In 2020, users expect a better experience from brand communication. In fact, personalization issues frustrate as much as 74% of users, according to statistics. Therefore, hyper-personalized content is a necessity for almost all marketers.

While curating personalized communications for your users, you must design your content according to their users. Further, the use of dynamic content can be quite helpful in increasing user engagements too. Features like dynamic ads, carousel notifications, and rich-media graphics can help you make your content more interactive.

Personalizing a content according to the users’ expectations is an omnichannel marketing trend in 2020. It can help your users to associate with your brand much better, thus increasing the chances of converting them faster.

2. Smart bidding on programmatic ads

As more equipment and devices are getting connected to the internet, the scope of displaying targeted advertisements, or programmatic ads are increasing exponentially. Since programmatic ads are highly personalized and are sent to targeted users, they can engage the users quite efficiently.

2020 is a year that might change the way marketers advertise their products using programmatic ads. Programmatic ads are usually automated and require user data to function effectively. Therefore, the quality and the compilation of user insights are a must for achieving a positive impact.

However, with almost every brand following the same suit, the users might just get brand fatigue with so much information to handle. Moreover, the bidding process of the programmatic must be aligned with the user interests and their behavior on a real-time basis. Unless you can collect and leverage the user insights or identify the right advertising space, you are very likely to miss out on making the most of your advertising potential.

3. Video consumption is expected to increase

The use of video content in marketing has been rising over the past few years, and the year 2020 is expected to be no different. 83% of marketers think that video will play a crucial part in the marketing strategy in the coming years.

However, if you are looking to increase your spending on producing and using videos, you must take care of a few factors. The usage of video in marketing depends on the relevance, value proposition, and the duration. In other words, your video must be crisp and targeted so that you can invoke certain emotions in your users and engage them.

Yet, when you are planning to follow this omnichannel marketing trend, you must be careful. Lengthy content, irrelevant value proposition, and misdirected communication might dampen the impact of video, and could affect user engagements.

4. Retention based on online behavior

The online marketplace is growing to be more competitive, even as we speak. Therefore, marketers have now begun to understand the importance of retaining their users to increase their revenue more consistently.

User retention depends primarily on the user experience and the value proposition of your business. However, both must be maintained in equilibrium to keep your users coming back to your website. Hence, even if you have the best of products, unless you can provide delightful user experience, you might start losing them.

User retention depends a lot on your brand communications also. Send too many messages, and your users might get frustrated. Send too less, your users might forget you. Additionally, the messages the users receive must be relevant to their interests also.

Thus, you must be very particular about the personas of your users. Unless you have enough data about your users, you cannot engage them with your brand communications.

Take control of marketing in 2020

The omnichannel marketing trends of 2020 focuses primarily on the user experience and engagement patterns. Therefore, you must align your marketing strategies to provide a seamless user experience. Consequently, you will require more data about your users and use them efficiently to improve your brand interactions.

However, the information you collect might not be sufficient enough as they remain restricted to their respective data silos. Your data must break the silos and interact with each other so that you understand the touchpoints of your users and take control of your marketing initiatives.

When you are looking to control your marketing drives, you need to leverage the data from the multiple channels and platforms you might be using. Engage360 lets you bring your programmatic as well as CRM channels together. It helps you to collect data from various channels and use them in unity.

Using the data from both programmatic and CRM channels help you to understand your users better. Further, you can improve communication with your users according to their interests, behavior, and active touchpoints. Additionally, since there is an exchange between the data from different channels, you can engage your users for free, before choosing to send paid content.

Engage360 looks to help you to control their marketing initiatives much more conveniently. Moreover, the users feel less frustrated, too, as the communication they receive resonates much better with their preferences. Thus, you can expect an improvement in engagement and, eventually, the conversion rates.

Moreover, the availability of Engage360 unified dashboard to track all your marketing drives helps you to understand your campaigns’ performance. It also helps you to streamline your marketing budget, and save on marketing dollars.

Conclusion

When it comes to marketing, the marketers look for convenience and control over their strategies. At the same time, the users expect engaging communication from the brands, which prioritize their preferences and choices. The omnichannel marketing trends of 2020 tend to focus on these two aspects too, and so does Engage360 omnichannel marketing platform.

So, are you ready to take complete control of your marketing and advertising campaigns in 2020? Please get in touch with us to share your thoughts. You can also write to us at marketing@vizury.com for Engage360 demo and more details. 

Being a modern-day marketer in today’s competitive marketplace is a tough job. It would help if you had more visibility and reach your users more efficiently. Luckily, you already have several marketing channels at your disposal to take care of the marketing activities you are carrying out.

While you are using multiple marketing channels to reach your users, you also generate a considerable amount of data about them. Moreover, you must also be using this information and designing your future marketing campaigns along with data-driven strategies. Yet, can you be sure that your marketing campaigns are using all the actionable insights from the data you generate? Or is there still room for improving the intelligence gathered from your data?

No wonder only 49% of marketers feel that they can leverage the data-informed insights to strategize their future marketing campaigns. However, generating such an amount of user data without utilizing its full potential seems like such a waste. It is like storing the information in silos, but not leveraging them effectively.

As a marketer, your task is to not only generate insightful data about your users but also to use them to improve the performance of your marketing campaigns. This would be nearly impossible to achieve unless you let your data silos interact.

What is a data silo?

By definition, a silo is a giant container, used for storing bulk material. When you are communicating with your users through multiple channels, you generate a massive amount of data. These channels act as your data silos and lose much efficiency if they don’t interact with each other. 

In other words, a data silo is a circumstance where a set of data is accessed only by specific groups of people, without any exchange of information among themselves. Therefore, one of your marketing channels might have accurate information about your users, which the others don’t have. However, since there is no exchange between these channels, you cannot leverage the data efficiently.

Understanding the impact of data silos are particularly important. It improves the resonance of your business with your users by increasing users’ experience and engagement. Additionally, it lets you know the most prominent user touchpoints and leverage them accordingly. As you learn this, you can optimize your marketing activities and budget to improve your conversion rates too.

The impact of data silo

The impact of data silos can be quite profound when they are not interacting with each other. The following are the prime reasons for data silos being the biggest threat to marketers in 2020:

1) Deviation in understanding the data value : Reduced targeting parameters and less-optimized segmentation

2) Disconnected marketing communications : user cannibalism, random product display without having complete insight into user interests

3) Marketing budget and ROI : Increase in marketing budget due to the disconnect between data from different channels, reduced ROI due to an increase in budget in communicating with unresponsive or uninterest users.

Hence, if your data remains in their respective silos, it will create a more significant threat for you. Unless your data is unrestricted and is interacting with each other, you would not gather many actionable insights from them. Therefore, you need to break the data silo and make more of your marketing activities.

However, breaking the silo is quite tough. This is primarily because of the following reasons: 

1) Your marketing channels or platforms are different

2) Data is from either CRM channels or programmatic channels, but not both

Breaking the silo

Introducing Engage360 omnichannel marketing platform, which combines both the capabilities programmatic and CRM channels. It helps you to communicate with your users through CRM channels, as well as programmatic networks. CRM channels let you engage your users for free, and programmatic channels allow you to leverage the multiple ad networks through various publishers. It also has a provision of creating user journeys over numerous touchpoints, depending upon the users’ interests and activities. 

Further, the platform collects data from both kinds of communication channels and lets them interact with each other. With these capabilities, data analysis becomes much more manageable. The exchange of information across channels allows you to gather more actionable insights about your users.

Let’s take an example here. Let’s say you are running an ad over a programmatic channel. Subsequently, you send another communication over some other channel, using some different content and gather their responses. Depending upon their action, you can choose to send further notifications to continue to engage them until they convert.

Engage360 helps you avoid user cannibalization or repetition of marketing messages over the same and across channels. Therefore, the message doesn’t become intrusive, and the users get a better experience while receiving communication as they are relevant. Moreover, their interactions, response, and activities are gathered by the platform, which can be used across channels for future operations.

Now, since your data flows freely among channels, its value increases. Moreover, the communication becomes more connected across touchpoints and provides a seamless user experience. Finally, leveraging the user data and the choice of marketing channel also becomes more comfortable. Therefore, the overlapping of communication reduces, and marketing ROI increases.

Conclusion

The potential of having data-driven marketing intelligence is crucial to handle the big data associated with your marketing activities. However, unless there is a connection between the channels themselves, the data can turn out to be your biggest foe.

Want to know more about Engage360? Please write to us at marketing@vizury.com for product details and demo.

As a marketer, you must be handling several tools and platforms to manage the marketing campaigns of your organization. It doesn’t matter if your organization is a startup or an enterprise. However, to drive effective marketing campaigns, you need business intelligence. 

Business Intelligence allows you to draw insights from your marketing campaigns, and remain competitive. The primary requirement for any business intelligence requires the extraction and collection of actionable data. When you have actionable data, you can analyze, monitor, or leverage them to create engaging marketing campaigns according to your needs.

Still, making your campaigns more engaging with these actionable data can be tough. This is because you need to know the right set of information for running your campaigns efficiently. Unless you can do that, the data remains in silo, and becomes the biggest obstacle instead.

This is where a dashboard helps you to understand and analyze the data you collect. It summarizes the most critical insights of your marketing campaigns and allows you to check the parameters that define the success of your marketing drives at a single glance. 

What are business dashboards?

Business dashboards are necessarily the display of the performance of your marketing drives. It derives the name from automobile dashboards and work similarly, thus improving your Business Intelligence. 

Automobiles run due to hundreds of processes; each of these has an impact on the overall performance of it. The dashboard allows the driver to check the most important parameters defining the optimum performance, such as fuel efficiency, total distance covered, engine temperature, and more. So, an experienced driver would know if something is amiss by checking the dashboard. Now, if there is a deviation, he can dig deep with focus, rather than looking for haphazard solutions.

Similarly, business dashboards contain the critical performers of your business. It allows you to focus on the performance metrics impacting your business by breaking down the complex processes into manageable chunks. If there is a deviation, you would know it right away by taking a glance at a dashboard and find out the details of it by digging deeper.

Let’s take an example. Suppose you send a push notification to your users. Now, let’s say that you have a usual CTR of 3% for your notifications, but with this particular communication, it dips to 1.5%. If you can get this information on your dashboard, you can look for what went wrong immediately. So, finding the reason for the deviation becomes faster, and arriving at a conclusion becomes much more manageable.

So as you can understand, having a comprehensive but not exhaustive dashboard is crucial. An ideal dashboard should show you the most important metrics at a glance and allow you to find out the overall business impact of your campaigns. The Engage360 dashboard does precisely the same and is capable of helping you to take decisive actions based on the reports.

Engage360 Dashboard and Analytics

Engage360 allows you to drive all your marketing and advertising from a single platform. Moreover, the data is collected from all advertising and marketing channels, which interact among themselves. Therefore, handling data in such a large capacity requires much effort.

To make the task easier for marketers, Engage360 has a comprehensive dashboard displaying all the critical parameters of your campaigns. Further, it allows you to understand the performance of your channels as individuals or even collectively. Hence, you can gather all the information about every campaign you run and analyze their impact on the total revenue generation for your business.

If you are wondering what the Engage360 dashboard looks like, you can take a look at the following image.

As you can see, the Engage360 dashboard has a simple, yet detailed  interface. You can check your marketing performance at a glimpse according to the key parameters. Additionally, you can download the performance report too, which helps you to get more insights into them.

The dashboard has a few components that allow you to find your reports quickly too. You can select the Segment, Channel, and Engagement Name, and you can view the overall campaign performance for a selected period. The report generated shows you the trends of specific campaigns, too, thus allowing you to understand the right way to engage your users while launching future campaigns.

Engage360 Dashboard can give you an understanding of the financial and performance of your marketing campaigns. The dashboard displays the principal performers of your marketing platform and the impact they generate on your revenue. 

Among several benefits of the Engage360 dashboard, the following are the most important ones.

1. Consolidates the data and gather user insights

You might be using multiple channels for running your marketing campaigns. Before analyzing and leveraging the data gathered from different channels, you need some process to consolidate it. Engage360 Dashboard allows you to make the collected user information more actionable by combining it under a single platform.

2. Data analytics using the trends and metrics

The Engage360 Dashboard helps you to collect the data and user insights throughout the campaign duration. Therefore, the information helps you to create a trend over that period, which you can leverage to increase user engagement. Since Engage360 omnichannel marketing platform leverages data from all the available channels, setting a trend becomes easier.

3. In-depth analysis using Engage360 Dashboard

Engage360 Dashboard lets you analyze your analytics with more focus, and gather more profound insights into the performance of your campaigns. You can use these insights to find the reasons for the deviations in your campaigns. Also, it helps you to make your future campaigns more targeted and engaging.

4. Optimize your marketing budget

Engage360 Dashboard helps you understand the right channels to engage users and convert them. Hence, you can redirect the budget towards the best-performing ones, and restrict the under performing channels. Consequently, your marketing budget is utilized in a better way and improves ROI efficiently.

Conclusion

Dashboards and analytics are two crucial parameters that help you to understand the performance of their campaigns. Further, they help you collect the data and handle them in a more meaningful way. Besides, they allow you to optimize your marketing budget by fine-tuning your marketing activities.

Want to have a look at the Engage360 analytics and dashboards? Please write to us at marketing@vizury.com for more details and Engage360 demo.

The marketing landscape has evolved rapidly in the past two decades. The consumers are more connected, better informed, and have more choices to fulfill their needs. Consequently, marketers face a tougher challenge to engage and convert users today than it ever was.

Additionally, a marketer’s work does not end with activating or converting the users. They also must retain users by helping to increase their LTV. Engagement, conversion, and retention are three key metrics that define the consistency of any marketing drives.

Further,the marketers also must decide the platforms or channels to be used to engage users. With the addition of each platform, the marketing budget, as well as the hassles of managing the data from multiple platforms, increases too.

Therefore, to make your marketing drive more efficient, it is critical to break the silos of your marketing inventory. The key to transforming your marketing strategies to be more productive is by making the data in silos talk to each other. However, the question that most marketers have is HOW?

Engage360 – Breaking Silos In Your Marketing Inventory

When you look to engage your users with your marketing communications, you must understand their behavior. Since your users are on multiple devices and channels, getting insights into their personas might prove to be a difficult task. Thus, you need access to your data across numerous touch-points to design your marketing campaigns.

Additionally, with the number of channels your users are on, the amount of data generated is massive. Besides, most of the data collected are either on CRM or paid platforms, disconnected from each other. No doubt, analyzing the data from such a variety of platforms proves to be a Herculean task for most marketers.

Now, what if you have the data and the insights from all the channels under a single platform? Undoubtedly, managing your marketing drives could become more convenient and less intruding to your users.

And that is precisely what Engage360 Omnichannel Marketing Platform allows you to do. Engage360 is a platform that breaks the silos in real sense. The platform helps you to retain, re-engage, and activate old and new users alike. Moreover, it helps you to acquire high-quality users from the programmatic channels too. Hence, you can increase the customer LTV and drive better revenues to your brand with Engage360.

Engage360 enables your CRM and paid channels to work in sync. Therefore, you can have your CRM channels to engage your users for free, before switching to the paid channels. As the CRM and the paid channels exchange the user data between themselves, you can send the right content on the right channel to the right users.

Engage360 – A platform that takes to all your marketing destination

Engage360 is a platform that lets CRM and paid channels to work together under one roof. Be it an email, or a push notification, or even a retargeting ad, you can potentially leverage all the channels according to your needs.

Let’s have a brief look at their Engage360 features and understand how it can help you in your marketing communications.

1.  App-Push Notifications:

App-push notification is a must-have tool in today’s app-dominated marketing landscape. The Engage360 App-Push notification channel allows you to send personalized information according to the user’s interests. Unique features like e-commerce specific triggers and A/B testing capabilities help you to create campaigns faster. Also, the abilities like real-time user segmentation and the ability to send carousel notifications with six products in a single notification makes your notification more engaging.

2.  Web-push Notifications:

This is the most engaging form of marketing communication in recent time. Sending web push notification using Engage360 helps you to reach your users across all major browsers. You can use multiple templates having small or big-image notification according to your marketing needs too. Also, the channel allows you to automate your campaigns using e-commerce specific triggers. This helps you improve your reach through multiple geos and domains. You can also choose to make your notifications more secure using the one-click HTTPS opt-in for the users.

3.  In-App Notifications:

Your In-App notifications from Engage360 utilizes most of the features of the web or app-push notifications. Additionally, you get custom templates, multiple events notification schedule, emoji and CTA button support, and more to improve your users’ experience more engaging within the app.

4.  Email Marketing Channel:

Email marketing is a common mode of communication for most marketers. Engage360 Email Channel allows you to send triggered emails easily, powered by its intelligent recommendation engine. Also, the WYSIWYG feature makes your emails more interactive and lets you upsell or cross-sell your products more efficiently.

5.  Social Retargeting:

Gone are the days when social media such as Facebook is used for only personal networking. With more than two billion users, Facebook has become the most used social marketing channel for almost every brand. Engage360, being the Authorized marketing partner of Facebook, allows you to deliver relevant, personalized, and seamless brand experiences across all Facebook properties. Besides, you can have early access to new features and scale your business by leveraging unparalleled retargeting performance across Facebook and Instagram.

6.  Static and Dynamic Ads:

Engage360 enables you to create and launch engaging static and dynamic ads on programmatic display networks. You can then distribute them through top global SSPs such as Mopub, Yahoo, Google, and more. Further, the advanced machine learning abilities of the platform lets you show your ads based on search history and recommend other products depending upon the user behavior.

7.  Video Ads:

The use of videos in advertising is an ever-popular method of engaging users. With Engage360, you can create videos of variable length ranging from 15 seconds to one minute. You can dynamically populate the video ads so that you can generate more interaction from your users by increasing their engagement

All the channels mentioned above allow you to create your marketing campaigns more interactive and engaging. You can choose to use each of the channels individually, or you can use them together to form a User Journey. The Engage360 User Journey allows you to create your campaigns using a drag-and-drop interface and by using customized journey path for your user segments. Therefore, you can reach any device with any content using the channels you choose depending upon the user action.

Engage360 enables you to control your marketing campaigns conveniently, using a single platform. Hence, it reduces the necessity of using multiple platforms or the cost associated with them.

Get Started

As you can see, Engage360 Omnichannel Marketing Platform gives you an edge as a marketer in a way never before. Moreover, with your data not limited to their respective silos, you can leverage them to make your marketing campaigns more meaningful. Lastly, you would be more prepared to manage and modify your campaigns with the unified dashboard on the Engage360 platform.

Want to know more about the product? Please write to us at marketing@vizury.com for more product details and Engage360 Demo. 

In today’s world, consumers are more connected than they were a couple of decades ago. Besides, they have the complete product information and can buy them as per their choices.

Not only the behavior of the consumers, but the channels they are active on has also become more sophisticated. The complexity of these has created an challenging environment for marketers to improve their reach and engagement.

However, the growth in the number of channels consumers are using has also raised several new possibilities. Marketers can increase their reach and visibility through all these channels, acting as multiple touchpoints, and look to engage their users.

Yet, engaging the users is a parameter that the marketers often fall short off. Thus, when it comes to improving user engagement, nothing acts better than a user journey.

How User Journey can still be ineffective

User journeys are meant to understand the actual steps that the users take before they convert. However, sometime the user journey strategy still fails due to inefficient handling of the multiple channels.

As a marketer, creating a compelling user journey is crucial. User journeys are the visual representation of the user actions at every stage of the marketing funnel until they finally convert.

Further, every stage in the user journey adds to the user experience and contributes to the final decision-making by the users. Hence, even a small mismatch with the user expectation at any stage of the user journey can lead to a different result in your conversion metrics.

The user experience can be affected due to several reasons. The users might be demotivated by the channel path used to target them, or the communication may not match their expectations. In any of these cases, the result will be a dissatisfied user who may not eventually convert.

Engage360 User Journey helps you to create a seamless user journey, considering all these challenges. It lets you create the user journey according to the user personas. Therefore, campaigns designed with Engage360 gives you more choices about using the user data to its potential.

Further, the platform helps you to understand the pain-points and effective touchpoints of your users. It also helps you to leverage the user insights collected from all the marketing channels in unison. Hence, creating efficient marketing campaigns becomes convenient as you can provide a better user experience with Engage360.

Engage360 User Journey:Efficient method to create a seamless User Journey

While developing a comprehensive and seamless user journey, you need to communicate with your users as real humans. However, it might become quite difficult in relaying the personal touch to your users. Engage360 allow you to tackle the issue due to its simplicity of use to create campaigns.

Engage360 works on the condition of triggering a communication based on your user’s action. Thus, your interactions become more human-like, resulting in a seamless experience to the users. As your users get their concerns addressed, naturally the engagement increases.

Let me give you an example to explain the case better. Suppose you select the users visiting your home page and send a message to them via an email. As per their response, your user journey can send another message over a different channel to them. Therefore, you can guide your users to convert over several touch-points giving them a better experience.

Modern consumers are used to making their own decision when they want to buy your product. Engage360 allows you to control user-intrusive communication so that your users feel entitled and in control of their personal judgment.

The Omnichannel approach of Engage360 User Journey 

Engage360 allows you to reach out to your users at different stages of the marketing process using an omnichannel approach.

Now, omnichannel marketing resembles communicating with users across channels and touch-points. However, a seamless and true omnichannel experience requires all the channels and touch-points to interact and share the data among themselves. Engage360 lets you to send communication across channels using the data from all the channels and user touchpoints.

Therefore, using Engage360, you can engage your users according to their actions across channels and touch-points. More importantly, you can do it without any risk of user cannibalism over different touchpoints.

So, the user journey acts as an intelligent system, which knows of the users’ needs, the stages they are on, and their communication preference to guide them to complete the purchase faster.

The omnichannel capabilities within the user journey builder helps you to  have complete control over their marketing drives. You can set up the campaigns conveniently, design the journey with ease, include or exclude touchpoints and marketing channels, and be more efficient with the communication path.

Other than the control, convenience, and efficiency, optimizing your marketing budgets becomes more effective. Thus, you can choose to exclude the touchpoints your users don’t use much often. It enables you to save your marketing dollars, which you can put into some different uses.

Conclusion

Engage360 omnichannel user journey is a platform that allows you to collect, analyze, consider and use the data collected from all your marketing channels more efficiently. It makes your marketing communication more engaging as the platform lets you take your users’ preferences into consideration too. Further, it gives you a unified dashboard to measure the success of your campaigns.

Want to know more about the product? Please write to us at marketing@vizury.com for more product details and Engage360 Demo.

When it comes to an understanding of your users’ behavior, you can leave nothing to chance. You need accurate insight into your users’ needs and must address them for a better experience when they are interacting with your brand.

Using a user journey specifically helps you to achieve this to a large extent. It allows you to provide a seamless user experience and help them to move through the marketing funnel in an efficient way.

User journeys help you to visualize the experience your users have with your brand when they interact with your marketing communications. However, your users can have different touch-points depending on their preferred channel of communication. User journeys let you design your marketing campaign efficiently to offer a smoother experience to your users.

To understand how user behavior can create a difference between the paths chosen by them, have a look at the following image.

As you can see, both the users have placed an order, despite having a difference in their paths. Now, your marketing drives must be aligned similarly to help you reach your objective efficiently. If you fail to address the concerns related to different touch-points, your marketing campaigns would not have much impact and might even fail its purpose. 

As with any other marketing or sales process, user journeys are susceptible to advantages and disadvantages. However, when Engage360 User Journey was created, it is more about the benefits. This is because Engage360 iron out the difficulties that marketers face while deploying a User Journey plan.

User Journey – Now and Then

Ideally, user journeys depend on a few fundamental factors to work correctly. As a marketer, when you execute a user journey, you must identify the purpose of it. Additionally, you must know how to apply the components to use it.

Some necessary steps to create an effective and compelling user journey are:

1.  User personas, goals, and pain-points

Your users have different buyers personas. So, before even you start building your user journey, you need to understand their personas. Additionally, your users have a goal to achieve when they interact with your business. So, unless you have a clear idea about your user personas and their goals, you cannot understand their pain-points. Consequently, your user journey would not be tempting enough to activate, convert or retain your users. 

2.  Touchpoints across channels

Consumers are not restricted to a single channel of communication in today’s connected world. Hence, if you send them your marketing communication over a single channel without knowing their online activities, you won’t be able to engage them. The fact that the data from each channel remain in silos proves to be a hurdle in understanding the touchpoints. 

3.  User behavior and decision

The decision-making process of your users is more complicated than you think. Therefore, you need to give your users the right nudge before you can convert them. Having a user journey helps you to understand their pain-points and provide them with the right motivation for converting across touchpoints. 

4.  Better user experience

Since all your marketing communications are expected to be connected through the user journey, the overall user experience should be better. Your users would get your marketing communication only on the right channel, in the right format, and at the right time. Hence, the end goal of any user journey is to provide an inclusive marketing and advertising experience to the user.

Understanding these building blocks of an effective user journey is crucial. However, making them work in unison is tough. Besides, gathering data and insights from each channel is the key to create a complete user journey.

Enters Engage360 User Journey from Vizury, which provides a comprehensive solution to the issues faced by marketers until now. Read on to know more about how it helps marketers to build user journeys in a better and efficient way.

Engage360 User Journey – An authentic seamless experience

Engage360 enables you to create and deploy your campaigns across paid and CRM channels by visualizing the actual path. It helps you to activate, convert and retain your users within minutes.

Creating campaigns with Engage360 is easy. Simply log in to the dashboard, identify the objective behind your marketing campaign and create the lifecycle of the marketing campaigns. The rest of the task is carried out by the AI-driven platform, allowing you to drive meaningful actions from it.

Further, the Engage360 User Journey allows you to create customized journeys using a drag-and-drop method. You can segment the users at the start of the journey and select the marketing channels for communications to your users based on their activities. Also, you can create the journey to respond based on user decision and guide them towards the end once you reach your objective.

Further, you can use the User Journey to activate your users based on their recent online activities around your brand. Since Engage360 allows the data collected from the marketing channels to interact with each other, you can create the journey path according to the touch-points of your users. Additionally, this helps you to communicate with your users over multiple channels, without the risk overlapping performance among themselves.

As you create meaningful conversations across channels, your active or dormant users are more inclined to interact with you. Hence, it becomes easier to retain or convert and improve the user LTV with your brand.

Engage360 – A smooth User Journey

Orison Swett Marden once said that we advance on our journey only when we face our goal, we are confident, and we believe succeeding. You already know your goal, and Engage360 provides you with the confidence and belief of succeeding. When you are looking to enhance your users’ experience, Engage360 User Journey does a lot more than you can expect.

Want to know more about the product? Please write to us at marketing@vizury.com for more product details and Engage360 Demo. 

MarTech and AdTech are the two terms that marketers talk a lot in today’s time. The expanse of these domains is far-reaching. Evidently, the convergence of these two under a single omnichannel marketing platform seemed almost impossible. The primary reason for this is the perennial difference between the technologies themselves. MarTech relies on the owned-media network and works with first-hand user data. AdTech works with paid media and third-party user data. 

Hence, handling AdTech user insights to make them usable to MarTech stack seemed to be a tough ask. Moreover, marketers needed these data to be connected together in an omnichannel marketing platform to achieve marketing efficiency. Unless the data in the AdTech and MarTech silos talk among each other, the true MAdTech era cannot begin. Hence, it is no wonder that the wait for true MAdTech has been for long being questioned by experts.

The wait is over – MAdTech Era is here – Presenting Vizury Engage360 – The Revolutionary Convergence of AdTech and MarTech in 1 platform

Vizury Engage360 is an AI-driven omnichannel marketing platform that optimizes the potential of each channel and delivers integrated consumer experiences across connected devices. It delivers high value consumer conversions by empowering marketers to seamlessly craft unique consumer journeys and enables timely decision-making across multiple touch-points powered by machine learning algorithms that learn and evolve in real time.

Vizury Engage360 platform aims to bring efficiency in marketing spends by integrating owned CRM channels like emails, notifications, messaging, chatbot apps together with paid programmatic advertising channels through social, native, display and video ads.

The AI-driven omnichannel marketing platform realizes all the capabilities of AdTech and MarTech, combined under a single platform. With Engage360, marketers can now expect their channels to speak to each other, and the data in the individual silos converge to provide unified data-driven marketing solutions.

So, if you are skeptical and wondering about the claims of the true MAdTech platform, you have the right to do so. This blog will tell you if Engage360 is a pathbreaking omnichannel marketing platform or another one that would add to your woos of handling your advertising and marketing drives? Read on, and you will know for yourselves.

Engage360 – The Partner in Prime for Marketers

Engage360 is a platform combining advertising and marketing technologies under one roof. It unifies owned, social & paid media, CRM and is powered by AI to harness the potential of both marketing and advertising activities. Further, it helps in analyzing marketing efforts conveniently, and control  marketing budgets efficiently.

From CRM channels like email, SMS, app and web notifications to paid channels on RTB exchanges, Engage360 includes all. The omnichannel marketing platform also helps you to seamlessly craft customer journeys too. Therefore, you can design your campaigns to influence the user’s decision-making process through timely, well-organized engagements across multiple touchpoints.

Additionally, Engage360 supports 1:1 personalization as well as real-time segmentation. The features include multi-domain, geo, and language abilities, unlimited real-time and advanced segmentations, triggered campaigns and several other use cases. The platform has addressed pain points across transaction-based marketplace from shopping, travel, fintech to even gaming. 

These capabilities of Engage360 continuously evolve when it comes to gathering user insights. All touchpoints are powered by a machine learning algorithms that learn and pass insights to the system. Hence, the process of bidding for advertising space, or sending high-intent product recommendations to your users becomes completely automated. 

Furthermore, the platform brings in marketing efficiency, leading to a higher ROI for marketers. It helps them to engage users on free channels before spending through paid channels. The channels included pre-configured e-commerce triggers like cart abandonment alerts, time-sensitive discounts, price drop alert, restock alert; hence helping marketers drive marketing ROI with incremental revenue.

As the icing on the cake, marketers can now draw insights from their marketing or advertising drives through a unified dashboard. So, the analytics becomes easily available, without going through multiple dashboards or CSV files. The factor that Engage360 is a free before paid platform only adds to another value.

Are You Ready?

Engage360 is a ground-breaking amalgamation of the marketing and advertising world. It helps marketers to take control of their marketing and advertising needs easily, and comfortably. Not only it maximizes the ROI of your campaigns, but Engage360 also helps you to understand your users better and engage them more.

Additionally, along with you, Engage360 helps your customers too. Being an AI-powered platform, it shows your users the right content at the right time on the right platform. Thus, there is a lesser intrusion of your ads when it comes to your users. Consequently, it provides them a better user experience, leading to an inclusive experience and not an intrusive one.

Any communication should be done in such a way that it can invoke some action when it comes to your users. Engage360 not only helps you to do that but also enhances your capabilities for generating more revenue by optimizing the engagement and conversions. Intrigued? Want to know more? Reach us at marketing@vizury.com for more product details and Engage360 Demo.

Consumers, in today’s time, are tough to please. Therefore, it can be quite a challenging task to get into the users’ minds when it comes to market your product or business. Besides, users look for the overall experience you provide before they buy from you now. Therefore, it is of utmost importance that you can provide them with the kind of journey that is fulfilling for them. 

The situation can be explained clearly if you consider a certain situation. Let’s say, your users can find you, and are willing to purchase from you. However, when they come to your website, they move around from one page to another and finally arrive on the checkout page, only to abandon their cart. 

You might have seen these kinds of user behavior on your website too. However, did you find out the reason why your users might not be converting? Well, let me point it out to you. The reason your users are acting as you want them to might be caused by the lack of a complete grasp of a phenomenon known as User Journey. 

Understanding the user journey is the key to scale up your conversion rates and your business in today’s time. The following sections explain everything you need to know about it, including a successful case study.

What is a User Journey? Why do you need it?

Briefly, a user journey is the process of converting a user right from the acquisition stage to the retention stage. The user journey is represented usually by a diagram or a flowchart. It shows all the touchpoints related to your users that associate them with your brand and provides solutions that they are looking for. 

You might be wondering about the specialty of a user journey, and the need to have one. Well, having a user journey is crucial from a marketing point of view, as it provides you with the exact reasons that motivate your users to convert. In other words, the user journey answers the complete set of questions about why the users are visiting your websites, if they can navigate through it without any trouble, what are their needs and concerns, how much they want to associate with you, and more. 

Having a user journey for your users help you to know about your user personas, without continuing with the guessing game. Therefore, it allows you to create a smooth marketing and sales funnel, where the users find value in you before converting. This way, not only your conversion rates but your retention rates also increases.

The primary task for a user journey is to make the marketing process data-driven. You have to understand your users’ data to help them make a well-informed decision while converting them. Hence the analysis of the user demographics, behavioral patterns, and transactional data is key to cater to the users’ needs.

So, now you know the details, you must know how to create a meaningful user journey for your business. The following section explains six easy steps to develop a performance-oriented user journey.

How to create a user journey mapping

When you are creating the user journey map for your business, you must understand the whys and hows of each step. Unless you have a clear idea about this, creating an effective user journey might prove tougher than you think.

1. Build your users personas 

Know who your users are to create the user personas efficiently. Unless you know who your users are, creating a proper journey map is not of much use. 

2. Understand your users’ end goal –

Analyze and understand why your users want when they come to your website. Think about the process which brought your users to your page, and whether your products will be able to solve their end goal. Here, you must understand that each of your users is looking to get a different experience from you as they are often motivated in their own way when they opt to purchase from you.

3. Map and analyze the users’ touchpoints –

Touchpoints are the events that allow your users to come in contact with your business while they are looking to buy something. There are several touchpoints and not all of them are online. For example, a user may have had a chance to interact with your business through some event, or they might have heard about you from someone she trusts. Understanding the path through which a user connects with you is crucial in mapping out a user journey.

4. Look for the pain points of your users –

Once you have identified the path that brought each of users to you, you need to look for the pain points of these users. You need to check if the website or the product can solve your users’ objectives. Further, you also need to look for the events and instances of the areas of friction and frustrations for the users, which might force your users to leave your website. As you identify the issue, try and solve them to make the user experience to the satisfaction of your users. 

5. Be the user yourself –

Unless you know how your user journey map works, you cannot expect to use them for your users. Thus, before starting the journey for the users, take the complete journey yourself to check if all the parameters are working properly. Auditing the user journey, and fine-tuning it is essential for making your user journey map a success.

6. Update and Upgrade your user journey –

Once adopted, your user journey needs to be updated regularly to make it efficient. 

User journey use case – Zalora

To understand the effective implementation of the user journey, let me show you an actual use case that worked wonders for one of our clients. The use case by Zalora is a prevalent example of making the user journey work for you.

Who is Zalora

Zalora is Asia’s Online Fashion Destination and a world leader in online fashion in the emerging markets. It provides products across apparel, shoes, accessories, and other beauty products for both men and women. The brand has a presence in almost all the major markets in south-east Asia.

The problem statement

Being an online fashion brand, Zalora was concerned about two major issues in terms of customer lifetime value. The objective of Zalora was to reach the users dropping off from the product and cart pages to drive revenue and increase the customer LTV. Zalora also wanted to re-engage and retain their old users by informing them of various events like reduction in prices, upcoming offers and deals, and more.

The Solution

To help Zalora to reach their objectives, Vizury came up with a customized solution. Using Vizury’s dynamic feed-based Browser Push Notifications, Zalora ran its End of Season Sale offers to drive users back to their app. This was done to help Zalora engage their users at multiple stages of the purchase cycle and drive their revenue up.

The dynamic push notifications used by Zalora was carried out to fulfill some unique proposition. Zalora used Vizury’s platform to send 1:1 hyper personalized push notifications to trigger 30 days of inactive users. Also, a trigger was enabled to notify users of price-drop alerts for the users’ carted and viewed products. Another trigger was enabled to cater to the product and cart drop-offs with trigger time at 15minutes, 24 hours, and 48 hours. 

Result

The result achieved with this was phenomenal as the CTRs went up to 2X value and the conversion rate to 2.5X. Moreover, Zalora was able to drive 20X higher dynamic conversion in volume than what they achieved with static push notifications. This was achieved by creating highly-engaging notifications for users at every stage of the marketing funnel, and increasing customer LTV. The communication was designed to activate, convert, recommend, and retain the users with a series of marketing collaterals. 

Conclusion

A user journey provides you with a comprehensive understanding of your users. Using the insights gathered from the user journey, you can prioritize and optimize various aspects of your business to improve the overall user experience. Moreover, you can stop guessing about the user touchpoints and develop them to attract more customers, convert them and eventually retain them.

If you are not adopting a user journey for your business, the chances are high that your competitors might get ahead pretty soon. If you still have confusion about the efficiency of the user journey or want to start using one, we would be happy to help you out. Get in touch with us at marketing@vizury.com, and we will gladly answer any question you have.

When you are marketing your brand or products, you need to generate interest in your users. However, you are also wary of the fact that unless you are able to engage the users within a few seconds of them receiving your communications, they might lose interest in it. Therefore, before you actually start sending marketing communications, you need a proper strategy to do so.

One of the major requirements for sending out marketing communication is choosing the format of the content. You can send an email, or a notification, or an SMS. However, in the end, they are either textual, pictorial, or a mix of both. Here, one channel has shown quite a lot of promise over decades, when it comes to getting your users hooked to your ads.

Many of you might have already guessed about which channel I am speaking off. And you might have guessed it right as well – I am speaking about video ads. Be it a TV screen, or a giant electronic billboard, or even a desktop or mobile screen, a thoughtfully prepared video engages the users a lot more than any other marketing channel.

Interestingly, the online ecosystem and the digital marketing has a lot to benefit by adopting video ads. These ads can be used to introduce your product, improve brand recall and loyalty, or even retarget your users. And if the statistics are to be believed, videos are going to form almost 82% of the overall internet traffic by 2022.

Therefore, if you are still not using video retargeting ads as a part of your marketing strategy, you might contemplate including it as soon as you can.

Why Video Ads – The benefits

An average individual spends close to two and a half hours of his day on social media apps. When you average this out over a lifetime its close to 6 years! On the other hand, the average an individual spends is two years of his life in a brick and mortar store or going out and socializing or doing household chores! Therefore, this brings in a lot of opportunities for marketers across the globe, when it comes to videos.

The drive for people to engage with these social media apps is high. Everyone wants to remain connected. There is no doubt that the market leader is Facebook, followed by Instagram and Whatsapp. A rapid increase in user base can be seen across platforms such as Snapchat and Tiktok. Now, the question that arises naturally is about the type of content these people consume on such apps? You might be surprised, but close to half of the content that people consume on these platforms is Video.

Video ads are able to create some ripples in the marketing landscapes, and these are the reasons why:

a)  Users are now watching more videos than ever – with almost a billion hours of video watching each day, marketing using this form of content has become more potent today.

b)  Users can watch videos on mobile devices as well as desktops – statistics shows that mobile devices account for 75% of all the video watches

c)  Ad videos can share more information faster – Relaying information about products and describing them over a video is faster and easier than any other content format

d)  Users love to share video they like – Studies show that almost 92% of the users are likely to share videos with other users while watching

e)  Can help you by increasing the visibility of your ads – Embedding videos, and multiple shares help you to improve your search engine ranking, therefore, improving the visibility of your ads

f)  Video ads performance are measurable – Various metrics like watch time, number of shares, comments, and other parameters help you to gauge the engagement rate of your video ads

How to leverage Video Ads for better results

Content and monetization go hand in hand. Hence, when these social media platforms promote Video Ads, you can see a general shift in delivery. Marketers are not far behind and have realized the importance of tapping their audience on such a medium. 

Ads in the form of video have historically been used for branding purposes as it was a natural transition from TV ads. But the online ecosystem offers more. Thus, there is a ton of data, which coupled together with user behavior, can help you deliver the right content at the right time.

Even without leveraging any kind of promotion, a marketer can still see anywhere better 3x-5x of Click-through Rate (CTR’s) compared to banner Ads. It helps marketers reach a broader base of the audience with rich content and a variety of formats.

Moreover, video ads help you to leverage the power of programmatic ad displays too. Since your video ads can help you to gather extensive user insights, you can optimize them to generate more engagements. Further, added capabilities like cross-device functionalities, targeted delivery, and ease of use help you to scale your marketing efforts quite efficiently.

Now CTR’s are great, people are landing to your intended page, but are they converting through? Statistics say Yes. Powering your video ads with your own and Vizury data can help you get more out of the inventory type. So the next time you think activation, re-engagement or even reach, think Video.

Conclusion

Well, you now know how video ads are actually revolutionizing the ad market in today’s world. The benefits are huge, and unless you want to lose out on this added opportunity, you might want to start doing it soon. And if you are still not convinced, let me tell you that almost 81% of businesses are using video as a marketing tool. So, if you are not doing it, sooner or later your competitors will catch up to you, or even surpass you.

If you are interested to know more about using video retargeting ads or the ways that your business could benefit from them, get in touch with us at marketing@vizury.com. We are here to help you out gladly.

When it comes to defining the primary objective of marketing, the term revenue generation tops the list of any marketer. And revenue generation depends on the number of sales you make. However, what happens when your users choose the products from your website, add them to their carts, but did not complete the purchase? 

Once the user forgets to buy the products they added to their cart, your marketing ROI might go haywire. Subsequently, your overall revenue generation gets affected as the sales volume goes down. 

If you know what I am speaking off, let me tell you that you are not alone who are suffering from the issue of cart abandonment. Cart abandonment is a persistent issue with all the merchants. The global average for cart abandonment stands at 69.57%, as per studies. When speaking about the loss of revenue, the cart abandonment revenue loss translates to approximately $4.6 trillion.

The stats are scary, isn’t it? Well, the good news is, studies suggest that $2.75 trillion is recoverable through various means. Therefore, if you are looking to boost your revenue, reducing cart abandonment is one of the best things to do.

When we are looking to bring back our users to complete the purchasing process, three channels are known to perform the best. These are – emails, retargeting ads, and push notifications. Let’s get a peek into the impact of these channels in reducing the abandoned cart for you.

Email Marketing

One of the most used and trusted channels for marketers, email marketing has indeed shown some great returns when it comes to re-engagement. You can improve the conversion rates of your abandoned shopping carts by as much as 18.64% with an email. 

However, around 18% of the conversion rate with your email doesn’t change your revenue substantially. This is because you have to invest in your email marketing platform too. Moreover, the effort you put in to bring those users back has to be accounted for. 

Still, there are ways you can improve the email response rate and conversion rates of your users. Additionally, including CTAs, rich-media, or an offer can boost up your sales by quite a margin.

Despite all these, there still seems to be a problem that can crop up now and then. Email marketing has become quite commonplace, so every merchant is using them now. Moreover, users receive tons of emails every day, making the possibility of your email about cart abandonment standing out low. 

Therefore, if you are unable to send the email about their cart at the perfect moment of them opening the inbox, the chances of re-engaging them with it remain slim. Since predicting the exact time a user opens their inbox is nearly impossible, the rate of re-engagement remains low for the email channel.

Retargeting ads

Another method of re-engaging users to complete the purchase process other than email is retargeting ads on Facebook. Retargeting ads are shown to the users who are already looking to buy the product from you, and have either checked out the product or added them to their cart.

Since retargeting ads work by displaying the products to users depending on their buying intent, the conversion rate is naturally higher. Moreover, retargeting ads depends on the keywords used for searching the product, allowing a better response. Additionally, it takes into account the users’ buying history and preferences, therefore can target them better.

Push Notifications

Although retargeting ads and abandonment emails work great, push notifications can perform better than these two due to its nature and mechanism or communication. This is because push notifications serve as an instant alert to users. Further, they work on any device that the user is on, including mobile or desktop through apps or browsers. 

Since push notifications are instantaneous, the engagement rates become quite high when it comes to click-through rates and conversions. Additionally, push notification takes user consent into account, therefore, are high intent messages as users have already agreed to receive it.

Marketers can improve push notification performance in several ways. They can insert rich-media, carousel notifications, product labels, or CTAs, according to the requirement and invoke an action from the users. The provision of deep-linking, along with targeted landing pages can improve the efficiency of push notification by quite a notch.

However, push notification has a few downsides too. Users can turn off his notification preference if they wish to no longer receive notifications from you, resulting in non-delivery of the message. Moreover, they can also start ignoring your notifications if you send them too many or too few of them.

Multi-channel marketing – Making marketing channels work in sync

Since all of the above-mentioned channels have lots of positives but suffers from a few drawbacks too, you might wonder what is the best channel after all. Well, the answer is using all three in coordination and as a part of the multi-channel marketing channel.

A multi-channel CRM platform allows you to bind all the positives of these marketing channels. However, they minimize the risk of a lowered engagement rate that may arise when operating as a singular channel. This is because the multi-channel marketing practices understand the users’ online behavior and communicate with them according to the channels they are more active at a particular moment.

Let’s have a look at what multi-channel marketing can do to benefit you to make the situation clear. 

1)  Get more CLV out of your marketing communications:

Allow you to carry out marketing campaigns using the user data points to understand and recommend the product they want. It helps you to reduce the guesswork in offering product that they don’t want by consolidating all the information collected. This helps in improving the customer lifecycle value and increase conversions efficiently.

2)  Optimize marketing communication across devices and channels:

Multi-channel marketing allows you to leverage the benefits of email, retargeting ads, and push notification across marketing channels and devices. Therefore, you can engage your users irrespective of the devices they are using, or on the channel they are most active on. 

3)  Drive meaningful conversion with accurate targeting:

Using multiple channels allow you to reach your users with the right content at the right time. Thus, you can build their intent for completing a purchase by giving them all the relevant information they want.

4)  Reduce cannibalization of marketing channels:

As a multi-channel marketing platform works on automation, the chances of cannibalizing your users across the channels reduces. Multi-channel marketing relies on the user journey, and send them marketing communications according to their position on the sales funnel. Therefore, the chances of sending repeat message, or sending a communication to a converted users reduces.

5)  Optimize your marketing ROI:

Since all of your marketing channels work in tandem, the chances of spending extra on all the marketing channel reduces. As your expenditure reduces, your ROI for converting the users improves. Since the complete process is automated, you can expect a better reaction to at least one of these messages. Subsequently, it would improve your conversion rates and your revenue generation substantially.

Conclusion

As you can see, emails, retargeting ads, and push notifications to have the power to revamp your marketing efforts to reduce the cart abandonment issue to quite a large extent. However, if you use all three of them together in sync, you can generate even more engagement than using them individually. 

Multi-channel marketing is the method that allows you to seamlessly integrate your emails, retargeting ads, and push notification. It ensures that you get your users to complete the purchase process and increase your revenue. 

For more details into multi-channel marketing, get in touch with us at marketing@vizury.com.