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The brick-and-mortar stores across the world went through a few disruptions in the past three…

When we talk about conversions, what’s the first thing that comes to your mind? A…

When you are strategizing your notification campaigns, you want to make sure that they help…

When you are operating an AI-based omnichannel marketing platform, you need to be on top…

When it comes to providing an exemplary customer experience to your users, the spray and…

The ongoing global CoviD-19 pandemic has changed the way businesses are done in the last…

Modern marketing has shifted its strategy from a general spray-and-pray model to a more data-driven…

The adoption of AI in marketing has been quite the buzz among the marketers for…

Modern marketing now depends on personalized 1:1 communications, rather than being too pushy about selling…

The transcendence of marketing from brand-first to consumer-first had been gradual but visible. Now users…

We have all heard the story of five blindfolded people trying to figure out the…

The last decade has seen some humongous changes in the way a brand or business…