3 Proven Retargeting Tips for Black Friday Sales
A day to go for the Black Friday- Cyber Monday weekend and the shopping frenzy sets in. With Ecommerce thriving and M-commerce sky rocketing, one can only guess how many buyers are ready with their shopping carts. Just to give you an idea- the online sales prediction for the 3 days:
Here are the re-marketing mantras that will help you stay ahead in the race.
The ‘Window Shopping effect’:
Trends from previous years show that the traffic to your website increases 2 to 3 days ahead. You might not see a boost in sales, nevertheless. These are window shopping trips buyers make to make shopping plans. We call this the ‘Window shopping effect’. This behavioral data could be strong indicators to understand their purchase intent. Up the scale well ahead and target more users up the funnel i.e. search/category and home page users and that’s the first mantra.
Go aggressive on social media:
Social media has the most engaged user-pool with users spending approximately 22% of their total browsing time here. Make sure you have an effective social media re-marketing strategy in place. Solutions like Facebook Exchange (RTB based ad inventory on Facebook) and Twitter tailored audience (re-targeting users on Twitter through promoted accounts and promoted tweets) help in reaching the right user at the right time with a personalized message.
Cross Device, a must have:
Smartphones drove 24.9 percent of all online traffic on Black Friday 2013 compared to tablets at 14.2 percent, making it the browsing device of choice says an IBM report. Tablets drove 14.4% of all online sales, double that of smartphones, which accounted for 7.2 percent of all online sales and the rest on the desktop. Around 25% of E commerce shoppers switch devices to suit convenience. It is thus important to engage with them from where they are. So, go cross device and stay with them throughout the purchase cycle during the Black Friday- Cyber Monday weekend.
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