Data-driven Marketing : 7 Common Misconceptions

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It's all around you. You hear about it in your weekly, you read about it on blogs. You bump into it almost everywhere now. Many of us know quite a bit about it, some of us have tried using it. And yet, there are these questions and assumptions that surface frequently. 1. It's a new concept 2. Just a fad 3. Relevant to digital marketing 4. It's complicated 5. Offline businesses don't need it 6. Useful for big enterprises 7. I don't have enough useful data Data-driven marketing is simply gathering all your data, making sense of it, utilizing the insights to delight your existing customers & to acquire new ones. Read  "The 7 Misconceptions About Data Driven Marketing"to know how you can start using data and boost your marketing efforts.

Akshatha Kamath

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