Data-driven Marketing : 7 Common Misconceptions

It’s all around you. You hear about it in your weekly, you read about it on blogs. You bump into it almost everywhere now. Many of us know quite a bit about it, some of us have tried using it. And yet, there are these questions and assumptions that surface frequently.

1. It’s a new concept

2. Just a fad

3. Relevant to digital marketing

4. It’s complicated

5. Offline businesses don’t need it

6. Useful for big enterprises

7. I don’t have enough useful data

Data-driven marketing is simply gathering all your data, making sense of it, utilizing the insights to delight your existing customers & to acquire new ones. Read  “The 7 Misconceptions About Data Driven Marketing”to know how you can start using data and boost your marketing efforts.


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