This is the first of 3 blog posts that talks about how we built a…
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March 9, 2017
Learnings that helped us grow and sustain in China
China is one of the fastest growing ecommerce markets today and thus an irresistible prospect…
March 9, 2017
Effective Data management for Affiliate marketing
This multi-part blog post recommends a framework for Advertisers to effectively manage data sharing with…
March 3, 2017
The fight against blocked cookies – What are the complexities involved and how can Ad-Tech companies overcome them?
The background of this topic is present here: We spoke about what will happen if…
March 3, 2017
Ecommerce in China – Online consumer on the Rise
Ever since the famous slogan “To get rich is glorious” appeared three decades ago, China’s…
March 3, 2017
Vizury announces $16M Series C Funding led by Intel Capital, Ascent Capital
Bangalore, India, 12-June-2014 Bangalore-based digital CRM firm Vizury today announced a $16 million Series C…
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March 3, 2017
Category based pricing: Variable pricing for focused retargeting
This blog post introduces a new class of business models- Category based pricing that allows…
March 3, 2017
Vizury’s Technology Platform Overview
We are in the business of behavioral advertising and show personalized advertisements (ads) to users…
March 3, 2017
We’re in Korea!
A short flight from Beijing took me to Seoul, Capital of South Korea. An Early…
March 3, 2017
Marketing Attribution Modelling – determining the optimal mix
Digital marketers have access to a wealth of data about every marketing communication sent out…
March 3, 2017
Happy new year and a 2013 summary of Vizury news
A very happy new year to all our friends and readers from everyone at Vizury….
March 3, 2017
Vizury’s core values
(Co-authored by Arjun A.V.) “Culture takes over when the CEO leaves the room” – Frances…
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