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We’re in Korea!

A short flight from Beijing took me to Seoul, Capital of South Korea. An Early…

Marketing Attribution Modelling – determining the optimal mix

Digital marketers have access to a wealth of data about every marketing communication sent out…

Happy new year and a 2013 summary of Vizury news

A very happy new year to all our friends and readers from everyone at Vizury….

Vizury’s core values

(Co-authored by Arjun A.V.) “Culture takes over when the CEO leaves the room” – Frances…

10 cool ideas that can make Facebook Dynamic Ads work for you

Every marketer is eyeing Facebook ads as an important channel to reach out to potential…

How user behaviour is shaping mobile retargeting?

As mobile takes centrestage in a user’s purchase life cycle, marketers have quickly shifted gears…

Overview of Recommendation Systems at Vizury

Recommendation systems work on the premise that when past performance data is fed into a…

Vizury announces direct integration with Facebook Exchange

November 14, 2013. Bangalore, India. Vizury, a global personalization solutions provider, today announced its direct…

How to Get The Best Baner Ads on Your Website – II

We concluded the previous post with the knowledge that unlike generic ad banners, retargeted banners…

An open letter to critics of retargeting

Dear Internet User, I write this letter to you on behalf of many, if not…

Making sense of data this GOSF

The way consumers behave online today, there’s colossal amount of data that is getting generated…

5 Tips for A Kick-Ass Banner Ad

The holiday season has just begun and online shoppers have more reason to rejoice this…

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