Beyond Installs- The Consortium on Mobile App Marketing

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Settling back into work after a super successful event, well actually two (Bangalore and Gurgaon on 31 and August 4 2015 respectively) here’s all the action and some special moments from Beyond Installs.

Thought leaders from Myntra, Ola, Yatra, Freecharge and Grofers shared their stories and offered precious insights with enthusiasm. The audience comprising of mobile marketers from ecommerce, travel and technology industries lapped it all up.

Absorbing stories were followed by incisive questions and thought provoking discussions on the changing landscape of marketing in an ‘app only’ world. Vizury released the Mobile Commerce Report India 2015 for this quarter.

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Abhishek Rajan, the Head of Mobile from Myntra narrated the complete story of how Myntra shutdown their desktop and moved to app completely. He was barraged with questions after his presentation and he took them on without a flinch!

Pravin Jadhav, who heads Product & Growth at Freecharge probably had the most comprehensive presentation of them all. He spoke in detail about all aspects of Freecharge’s app marketing and also had valuable ideas for the audience.


Sushant Jaipuria, Head of Digital Marketing at Ola shared his ambitions for Ola on how they want to serve the customer at several touch points in a typical day.


Rajat Suri, GM – Mobile at Yatra was the primary attraction at Gurgaon. A very entertainingession it turned out to be especially with the magic number 455.


Sharad Harjai, AVP Marketing at Grofers had some cool stories from Grofers’ innovative marketing campaigns. People especially loved the ‘free mangoes’ campaign.

A big shout-out to all our speakers and everyone else who had joined us – we loved having you there. And Apsalar, thank you for being a great co-host.

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Did you miss the event? We have to admit, you missed something special. But don’t worry, we will have presentations, videos and more blog posts on what happened at Beyond Installs. Watch this space.

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