Beyond Installs|Advertising in The App Only World

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Beyond Installs_Vizury Event Beyond Installs is an exclusive invite-only event hosted by Vizury and Apsalar for the mobile marketing leaders of India. India has about 110 million mobile internet users as of March, 2015. 90% of them use mobile apps to consume content and make transactions. However, more than 50% of them never come back to an app once downloaded. Smartphones these days are crowded with apps but very few of them are used on a regular basis. ‘Number of installs’ as a metric becomes irrelevant to measure app performance anymore. So, how do you get your users to come back to your apps? How do you engage them and prompt purchases? To keep pace with the digital marketing which is quickly moving towards an ‘app only’ world, you need to be able to answer these questions. ‘Beyond Installs’ gives you just that – answers. Vizury and Apsalar bring together the thought leaders from Myntra, Ola, Freecharge and Times who have cracked the app marketing puzzle. They will share their experiences and give insights into the best practices of the industry. They will help you look beyond installs. You can listen to some intriguing path breaking stories, ask your questions and take away great ideas. You can also get your hands on the exclusive Mobile Commerce India – 2015 report. It is happening on Friday the 31st of July at JW Marriott, Bangalore and Tuesday the 4th of August at the Leela Ambience, Gurgaon. Agenda - Bangalore - Friday, July 31 blore agenda Agenda - Gurgaon - Tuesday August 4 gurgaon agenda Venue details JW Marriott - 24/1, Vittal Mallya Road, Bengaluru, Karnataka 560001 The Leela Ambience - Ambience Island, National Highway 8, Gurgaon, Haryana 122002 Any questions, write to us at beyondinstalls@vizury.com

Nishant Kadian

Nishant Kadian takes care of content marketing for mFaaS. He is passionate about sharing his learning on the ad technologies, mobile ad fraud preventions, and more. Drop him a 'Hello' on LinkedIn or Twitter to start a conversation with him.

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