Is your App a leaky bucket? Plug the leaks – Predict Uninstall Apps
March 9, 2017
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Predict & Prevent Uninstall Apps
1. Track users who have uninstalled your App. Gather behavioral attributes and determine specific trends that many of the uninstalled apps users have shown. It could be drop in activity, number of inactive days before uninstall, device-based and so on. This analysis will help you find other existing users with similar behavioral patterns.
2. Run retention campaigns to re-engage such users and prevent uninstalls. Make custom offers, remind them about pending purchases or tell them how much they are missed with 1-1 personalized Push notifications.
3. If they are unreachable on Push, use other channels like email, display or social to connect with them.
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Nishant Kadian takes care of content marketing for mFaaS. He is passionate about sharing his learning on the ad technologies, mobile ad fraud preventions, and more. Drop him a 'Hello' on LinkedIn or Twitter to start a conversation with him.