What the other Ad Tech predictions won’t tell you…

Crisp in office after New Year’s and weighed down with the crystal ball visuals for…

Mobile web to Mobile app – The Transition

‘Mobile web is top of the funnel, mobile app is bottom of funnel’ says Fred…

Video Blog: Machine Learning for dummies

It’s interesting how Machine Learning has been creating such a buzz. From parking enforcement in Australia…

Battling for the skies – Airline price wars and a possible truce

This time it was SpiceJet that triggered it. SpiceJet announced their Rs.511 offer last month…

How I didn’t buy my lounge access credit card

It had been a lazy Sunday as usual. Late breakfast, a movie after that and…

5 Game of Thrones characters that are using your app

Originally posted on: Daily Social When people aren’t talking about Brexit or getting used to…

Personalization: The new ingredient in BFSI marketing

The BFSI space is undergoing a digital transformation. Its becoming eminently clear that mobile and…

Growth recipes for Banks to maximize digital share of business

Consumer behaviour has gone through a massive change in the past few years. The growing access to internet and…

Paid, Earned, & Owned Media – Where Does Mobile Fit In?

Mobile Marketing has been transforming rapidly over the last few years. In mobile-led markets like India…

Product Feed or User Level Feed – Part 2

In my previous blog, we tried to understand the differences between using product feed and…

Growth recipes for Banks – Personalizing User Experience of Existing customers

Consumer behaviour has gone through a massive change in the past few years. The growing access to internet and…

Three Omnichannel Trends At eTail East 2016

Retail has always been a game of high-stakes, and only those with the right combination…

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