Should mobile apps cut down on choice overload?

Conventional wisdom has always maintained that the more choices or features you offer your customer, the…

[Video Blog] Interview: Chetan talks Growth Marketing with Destination CRM

Chetan Kulkarni, CEO of Vizury was at the New York City office of CRM Magazine to…

Creating mobile apps that meet customer expectations

This article was orginally published at Chief Marketer – www.chiefmarketer.com/creating-mobile-apps-that-meet-customer-expectations Though many leading mobile apps have…

How not to become ‘impersonal’ while being ‘personal’

Am I alone in thinking that, when I receive a “personalized” email from a brand…

First, Second & Third party: The Devil is in the Data

Before we delve deep into this headline, let us briefly understand as to what the…

Cohorts to LTV, CAC to MAU: Tips to make marketing meaningful, avoid Vanity

This article was originally published at Yourstory — yourstory.com/2015/10/metrics-vanity/ We keep hearing about a lot of…

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Mobile Marketing Platform: Are you stuck with an old school tool?

Marketing Automation Tools have always been rule-based. And this trend started with email marketing automation…

5 chances a fashion app missed to sell me a pair of shoes

Originally posted on DailySocial. It was Friday night and I was at home watching the…

Email Retargeting as a powerful marketing tool

Email communication may be facing a serious challenge from its more nonchalant counterpart social media…

Deep Link your Apps to Drive Engagement

A while back we wrote about how rich media push notifications offer apps a good…

Smart e-commerce hacks : Price drop alerts

Even in this internet age where purchasing stuff just takes a click, compulsive shopping is…

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Push Messages: Vizury Engage360 Strives To Make it More Engaging

For most consumers, push notifications are more an annoyance than an effective marketing or sales…

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