Personalization: The new ingredient in BFSI marketing

The BFSI space is undergoing a digital transformation. Its becoming eminently clear that mobile and…

Growth recipes for Banks to maximize digital share of business

Consumer behaviour has gone through a massive change in the past few years. The growing access to internet and…

Paid, Earned, & Owned Media – Where Does Mobile Fit In?

Mobile Marketing has been transforming rapidly over the last few years. In mobile-led markets like India…

Product Feed or User Level Feed – Part 2

In my previous blog, we tried to understand the differences between using product feed and…

Growth recipes for Banks – Personalizing User Experience of Existing customers

Consumer behaviour has gone through a massive change in the past few years. The growing access to internet and…

Three Omnichannel Trends At eTail East 2016

Retail has always been a game of high-stakes, and only those with the right combination…

Digital Marketing 3.0  – Why Marketers Need a ‘Growth Marketing’ Platform

Digital marketing has seen two big waves in the last two decades. The first wave,…

[Video Blog] Growth Hacks: Daily Use Tips for your Mobile Apps

The role of an Ecommerce marketer has progressed beyond the bounds of traditional campaigns and they’re now…

Should mobile apps cut down on choice overload?

Conventional wisdom has always maintained that the more choices or features you offer your customer, the…

[Video Blog] Interview: Chetan talks Growth Marketing with Destination CRM

Chetan Kulkarni, CEO of Vizury was at the New York City office of CRM Magazine to…

Creating mobile apps that meet customer expectations

This article was orginally published at Chief Marketer – www.chiefmarketer.com/creating-mobile-apps-that-meet-customer-expectations Though many leading mobile apps have…

How not to become ‘impersonal’ while being ‘personal’

Am I alone in thinking that, when I receive a “personalized” email from a brand…

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