First, Second & Third party: The Devil is in the Data

Before we delve deep into this headline, let us briefly understand as to what the…

Cohorts to LTV, CAC to MAU: Tips to make marketing meaningful, avoid Vanity

This article was originally published at Yourstory — yourstory.com/2015/10/metrics-vanity/ We keep hearing about a lot of…

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Mobile Marketing Platform: Are you stuck with an old school tool?

Marketing Automation Tools have always been rule-based. And this trend started with email marketing automation…

5 chances a fashion app missed to sell me a pair of shoes

Originally posted on DailySocial. It was Friday night and I was at home watching the…

Email Retargeting as a powerful marketing tool

Email communication may be facing a serious challenge from its more nonchalant counterpart social media…

Deep Link your Apps to Drive Engagement

A while back we wrote about how rich media push notifications offer apps a good…

Smart e-commerce hacks : Price drop alerts

Even in this internet age where purchasing stuff just takes a click, compulsive shopping is…

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Push Messages: Vizury Engage360 Strives To Make it More Engaging

For most consumers, push notifications are more an annoyance than an effective marketing or sales…

What to expect when you’re expecting? Omnichannel personalization to deliver performance in BFSI

In banking, financial services and insurance there aren’t too many products on the shelf. Every…

Are you a modern BFSI marketer? Here are 4 things digital you just can’t miss

In the last one year alone in India, 22% increase in users browsing for financial…

Crossing the Chasm of App Retention

  Perhaps, “Crossing the Chasm”, written by Geoffrey A. Moore, is one of the milestone…

CMOs are becoming growth marketers

CMOs have made progress in asserting themselves as business leaders, not just leading the marketing…

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