Crossing the Chasm of App Retention

  Perhaps, “Crossing the Chasm”, written by Geoffrey A. Moore, is one of the milestone…

CMOs are becoming growth marketers

CMOs have made progress in asserting themselves as business leaders, not just leading the marketing…

Ambush Marketing to grow conversions

Ambush Marketing : Push Notification campaigns to grow conversions

Ambush marketing is certainly no novel concept, or a tactic employed frequently by major players….

Shop.org Digital Summit 2016 : Our RSVP blog

So mark your calendars down for the 26th and 27th of September, because we’re heading…

Three sleeps till Shop.org 2016 : Meet us at Booth 4095

Shop.org Retail Digital Summit 2016 is almost upon us, and this is probably the last…

How Machine Learning can solve the Mobile App Uninstall Puzzle

The explosion of E-Commerce Mobile apps and their adoption by online businesses is a well-established…

3 tips to optimize your App Marketing spends and grow conversions

Ecommerce companies have seen a slower quarter. According to Business Today, investors in India have…

Latin America: E-commerce takes off, Retargeting follows suit

According to the Latin American E-commerce Insititute e-commerce sales in Latin America surpassed the milestone…

[New Feature] Dynamic Emails with our Mobile Marketing Platform

There’s some exciting news I would like to share. We have just launched “Dynamic Emails”, a new feature…

Drive new users down the sales funnel, quicker!

The great BFSI digital migration is upon us. In the last one year alone, this…

Demystifying Marketing (Series 01)- What is Omnichannel Personalisation?

Activate omnichannel personalization using your online and offline data across channels including second screen engagement…

Implementing Real Time Logging

Note: Knowledge of Flume, Kafka and AWS EC2, Auto-scaling, S3, Spot instances would be helpful…

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