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3 tips to optimize your App Marketing spend and grow conversions

Ecommerce companies have seen a slower quarter. According to Business Today, investors in India have…

Latin America: E-commerce takes off, Retargeting follows suit

According to the Latin American E-commerce Insititute e-commerce sales in Latin America surpassed the milestone…

[New Feature] Dynamic Emails with our Mobile Marketing Platform

There’s some exciting news I would like to share. We have just launched “Dynamic Emails”, a new feature…

Drive new users down the sales funnel, quicker!

The great BFSI digital migration is upon us. In the last one year alone, this…

Demystifying Marketing (Series 01)- What is Omnichannel Personalisation?

Activate omnichannel personalization using your online and offline data across channels including second screen engagement…

Implementing Real Time Logging

Note: Knowledge of Flume, Kafka and AWS EC2, Auto-scaling, S3, Spot instances would be helpful…

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App Push Notifications for content apps: How to use?

Push notifications are the bread and butter of the mobile commerce menage. But if your…

iOS 10: The E-Commerce Marketers Guide to Push Notifications

This article was originally published at mobileFOMO. (more…)

How Push notifications can enhance Pokemon Go

A bit late to the bandwagon, but we’re finally trotting out the obligatory Pokemon Go…

How not to sign up for an incomplete digital technology – a 5 point checklist for enterprise marketers

When I was young, I enjoyed riding my bicycle for hours. When I grew-up, I…

Do you really need a marketing cloud platform?

Sometimes in the pursuit of finding excellence or achieving results, we find ourselves under pressure…

E-commerce hacks: Holiday season tips and tricks

Here’s a stat marketers are just not ready for : Only around 2% of the…

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