Demystifying Marketing (Series 01)- What is Omnichannel Personalisation?

Activate omnichannel personalization using your online and offline data across channels including second screen engagement…

Implementing Real Time Logging

Note: Knowledge of Flume, Kafka and AWS EC2, Auto-scaling, S3, Spot instances would be helpful…

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App Push Notifications for content apps: How to use?

Push notifications are the bread and butter of the mobile commerce menage. But if your…

iOS 10: The E-Commerce Marketers Guide to Push Notifications

This article was originally published at mobileFOMO. (more…)

How Push notifications can enhance Pokemon Go

A bit late to the bandwagon, but we’re finally trotting out the obligatory Pokemon Go…

How not to sign up for an incomplete digital technology – a 5 point checklist for enterprise marketers

When I was young, I enjoyed riding my bicycle for hours. When I grew-up, I…

Do you really need a marketing cloud platform?

Sometimes in the pursuit of finding excellence or achieving results, we find ourselves under pressure…

E-commerce hacks: Holiday season tips and tricks

Here’s a stat marketers are just not ready for : Only around 2% of the…

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Browser Web Notifications: The new kid on the block

Aggressive online marketing may be routine stuff now, but it’s easy to forget how it’s…

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Web Notification can help in tackling user’s drop-offs.

It doesn’t matter what you sell online, what marketing channels you optimize, or even how…

Last Minute Holiday Marketing Tips for E-Commerce

Holiday season is here and online shoppers must have started dropping by your website and…

Coverfox drives down Cost of Acquisition by 75% with user level quote based personalization

Coverfox drives down Cost of Acquisition by 75% with user level quote based personalization

Coverfox is India’s fastest growing online insurance portal where users can compare, buy and manage…

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