The great BFSI digital migration is upon us. In the last one year alone, this…
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Demystifying Marketing (Series 01)- What is Omnichannel Personalisation?
Activate omnichannel personalization using your online and offline data across channels including second screen engagement…
Implementing Real Time Logging
Note: Knowledge of Flume, Kafka and AWS EC2, Auto-scaling, S3, Spot instances would be helpful…
App Push Notifications for content apps: How to use?
Push notifications are the bread and butter of the mobile commerce menage. But if your…
iOS 10: The E-Commerce Marketers Guide to Push Notifications
This article was originally published at mobileFOMO.
How Push notifications can enhance Pokemon Go
A bit late to the bandwagon, but we’re finally trotting out the obligatory Pokemon Go…
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How not to sign up for an incomplete digital technology – a 5 point checklist for enterprise marketers
When I was young, I enjoyed riding my bicycle for hours. When I grew-up, I…
Do you really need a marketing cloud platform?
Sometimes in the pursuit of finding excellence or achieving results, we find ourselves under pressure…
E-commerce hacks: Holiday season tips and tricks
Here’s a stat marketers are just not ready for : Only around 2% of the…
Browser Web Notifications: The new kid on the block
Aggressive online marketing may be routine stuff now, but it’s easy to forget how it’s…
Web Notification can help in tackling user’s drop-offs.
It doesn’t matter what you sell online, what marketing channels you optimize, or even how…
Last Minute Holiday Marketing Tips for E-Commerce
Holiday season is here and online shoppers must have started dropping by your website and…
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