A Guide to Real-time User Journey Mapping (Zalora – Case Study)

Consumers, in today‚Äôs time, are tough to please. Therefore, it can be quite a challenging…

How Video Ads Could Be A Gamechanger In Your Marketing Arsenal

When you are marketing your brand or products, you need to generate interest in your…

What Will Re-Engage the Most? Email vs. Retargeting Ads vs. Push Notifications or Multi-Channel Marketing

While defining the primary objective of marketing, the term revenue generation tops the list of…

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Using Emojis in Push Notification – Use or Avoid?

Marketing communications have evolved quite a lot in the past few decades. From video ads…

The chasm between your paid marketing and CRM marketing

The case of the isolated marketing strategies How often do you come across advertisers with…

user journey

What Are Customer Journey and How Easy Is It To Setup

When you are a marketer, you are already on a constant lookout for ways to…

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Boost your retention with in-app notification

Push notifications have become a mainstream mode of sending marketing communication to your users. Android…

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How iOS 13 will affect apple push notification?

Push notifications (Web & App) are one of the leading communications channels used by apps…

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What are the types of push notifications? Why do you need them to grow your business?

When it comes to marketing your products, you are constantly innovating or improvising. The primary…

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Leveraging The Best Of Mobile Notifications & Emails To Drive Engagement

When you are promoting your business through digital marketing channels, there are several methods to…

Multi-Channel Customer Engagement Platform: What It Is and Why You Need It Now?

The days of enticing a user through a newspaper ad or a giant billboard are…

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Carousel Notification For Apps & Web To Boost Engagement & Sales

Access to smartphones and mobile internet has been a boon to marketers. Marketers can now…

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