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Facebook Retargeting: The untapped gold mine of digital marketing

With a population of 1.8 billion and growing, Facebook has evolved into a major channel…

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Nine tips to get your eCommerce marketing up and running.

It’s the time of the year when we see the Internet flooded with trends and…

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Growth Management Platform

Data management platforms (DMPs) are to digital advertising what engines are to cars. They run…

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11 things to do after you drive traffic to your eCommerce website

“Hey, Ashford are having a holiday sale . Do you want to go see if…

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3 Proven Ways for Amazing Remarketing Facebook Ads

It wouldn’t be hyperbole at all to suggest that social media in general, and Facebook…

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Why You Should Not Wait Any Longer to Invest in Creative Digital Marketing Technology

Buying and implementing a creative digital marketing ecosystem is an overwhelming process. It involves multiple…

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Web Push Vs Email – Which one is better?

If you’re someone who sells stuff online, chances are you might have heard of or…

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Browser Push Notifications For Ecommerce Websites

The growth of ecommerce has been nothing short of phenomenal over the past few years….

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Boost in-app conversions with video retargeting

Today, 2/3rds of the world’s mobile traffic is through video, according to Cisco. The CTR…

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Catering to diminishing consumer attention spans

There was a time before Tivo when people got their information from television ads and…

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Using ‘Online Variables’ to Drive 1:1 Personalisation for Insurance Companies

If you’re trying to maximize the performance of your digital marketing campaigns, capturing data from…

Predictive Marketing – The Future is Now!

Predict. Personalize. Perform. In today’s competitive world, marketers need to find the right customers who…

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