Rich Media Push Notifications helped Koovs grew EOSS conversions

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You've heard these before:

i)  98% of online shoppers drop-off without buying in their first visit.

ii)  8 out of 10 apps are uninstalled within the first 7 days.

iii)  Just 1/4th apps are used more than once by a user.

An app marketer's challenge does not end with driving downloads. Engaging and retaining users on the app are equally part of the plan.

In fact, in most cases, App marketers are expected to participate in growth targets for the brand. With so much resting on your shoulders, it's important that you choose the right App Marketing Platform to execute niche growth strategies and start connecting with your users effectively.

Rich Media Push Notification case study from KOOVS.com

1.  About the brand's challenge

KOOVS.COM is an online fashion brand that caters to all wardrobe needs in India. KOOVS.COM offers exceptional fashion at pocket-friendly prices, delivered to its customer’s doorstep.

When the mobile first wave hit India's E-Commerce, KOOVS.COM was quick to realise the need to execute a strong app user engagement strategy that focussed not just on bottom-of-the-funnel users but across the sales cycle.

2.  Exploring Rich Media Push Notifications

E-Commerce brands can send personalized Push image messages and recommend relevant products along with the product image, price. Such notifications are

a)  Clickable

b)  Scrollable

c)  Deep-liked with In-app product views

KOOVS.COM used push notifications for ecommerce meassges to execute a personalized app user engagement strategy commonly known as rich media push notifications.

3.   Results

Contributed 11% increase in overall In-app sales with an exceptional ROI. 

Boosting user engagement at every stage of the purchase cycle, our platform helped KOOVS.COM to generate significant sales and ROI.

Cheers KOOVS.COM and we look forward to working together to Vizury Engage360, Convert and Grow your App users.

Nishant Kadian

Nishant Kadian takes care of content marketing for mFaaS. He is passionate about sharing his learning on the ad technologies, mobile ad fraud preventions, and more. Drop him a 'Hello' on LinkedIn or Twitter to start a conversation with him.

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