Enabling Soft Push Notification Opt-in Feature To Improve User Experience

When you are strategizing your notification campaigns, you want to make sure that they help you to improve user interactions. However, concerns of user privacy and browser upgrades might sometime act as a deterrent for your users to opt-in. Yet, with the right kind of platform, you may tackle the issue quite adeptly. Vizury Engage360 AI-based omnichannel marketing platform recently added a feature that helps marketers to improve user experience and handle the privacy concerns at the same time. The new addition is called Soft Push Notification Opt-in and benefits the marketers immensely in making the web notifications more efficient.

The primary objective of the Soft Push Notification opt-in feature is to provide marketers with a better opt-in performance with a 2-step process. This is in sync with the latest browser releases, such as Chrome 82 and the Firefox release, that allows you to include the 2-step process instead of the native opt-in prompts. This release ensures that the changes due to the new versions do not impact your Browser Notifications. By maintaining a 2-step opt-in procedure, your browser push notifications would continue to be in front of your target users.

Enabling and measuring the 2-step soft push notification opt-in

Enabling and measuring the 2-step opt-in is quite easy when you are using Engage360. First, let me share the sequence of events you need to follow while allowing the procedure. Subsequently, you can check out how to track the success of it through the opt-in analytics feature.

1. Domain type selection

The first step for you to enable a 2-step push notification opt-in is to select the domain you want to activate the feature on. You can choose either an HTTP or an HTTPS protocol here. However, if you are not making any selection, HTTPS would be considered as the default option. 

Now, depending on the domain type selection, you might have a slight difference while providing your inputs. If you select the HTTP option, you would be able to see three options visible on your screen – a) domain URL, b) redirection URL, and c) Service worker path. However, if you select the HTTPS option, you need to fill in only two fields – a) Domain URL and b) Service worker path.

2. Soft Push Notification Opt-in frequency

The second step in the process is to set up the soft push notification opt-in frequency. You can select this option for enabling opt-in for handling the number of opt-ins per day per user. This also lets you set the interval between the opt-in requests in minutes so that you can provide a better user experience to the visitors.

3. Browser Notification setting

Once you have set the domain and the soft push notification opt-in frequency, you can go for the browser notification settings, You can select the number of notifications you want to send per user per day, and the interval between them through this. Also, you can leverage the user data collection using this setting to provide uninterrupted service.

4. Scheduling

This gives an option to choose the snooze timing for the opt-ins. You can select the account time zone and customize the snooze accordingly. Moreover, this setting also allows you to increase the snooze timing as per your convenience.

5. Templates for standard users

For standard users, you can choose among the Native Opt-in and Custom Opt-in process. The default setting here is Native opt-in, of which you can see a preview before making a choice. While choosing, you can see the preview for three browsers, namely Safari,  Firefox, and Chrome. However, the Safari browser availability would only be visible if you choose the Safari settings table. Alternatively, you can see only the buttons for Firefox and Chrome.

Once you have selected a browser, you can see the preview of Firefox and Chrome static native popups, which are not available for edits. However, for Safari, you can find the editor with a default template, which is editable.

Now, under the custom opt-in section, you can upload an HTML file to help you with designing the opt-in, the preview of which is displayed on your screen. The user interface allows you to edit the logo image, text, background color, font color, button text, button colors, and allow & block button positions. You can also map the button for Allow and Close. If you had uploaded an HTML file, you can generate a preview of it or assign the Allow and Close variables. 

The custom opt-in also allows you to enter the Opt-in URL and define a regex or exact match. Further, you can save the soft push notification opt-in as a line item and can edit it as per your requirement. You can also save it as inactive or add multiple opt-ins by specifying the URL for each. In the end, you can set the opt-in in display time as immediate or set according to the triggers.

6. Template setting for blocked users

blocked user settings

The template for blocked users is similar to that for the standard users. Therefore, you can enable the opt-in request settings for the blocked users, upload a custom HTML, edit the message and the opt-in elements, select the time interval between the requests, and start sending notifications when users opt-in.

7. Icon-based soft push notification opt-in

The icon-based opt-in helps you leverage a preselected icon as a medium of opting in. You can upload any image icon and trigger the Native Opt-In option for your users. In case, your users are blocked, you can show them custom popups with stepwise instructions to allow the notifications. Further, you can also customize the location of the popup you are displaying to your users. The default setting will show the popups on the bottom right corner of the screen. However, you can change it to the bottom left side with this setting. Besides, you can also define the padding for the border of your webpage for your notifications to make them visually appealing.

icon based opt-in

8. Opt-in Analytics

Opt-in analytics allows you to monitor the success of your notification opt-ins’ performance. You can download the soft push notification opt-in data report to find out new subscriptions, subscriber retention, and unsubscription rates. You can also analyze the opt-in types such as icon opt-in, 2-step opt-in, and so on according to device and browsers. The data is split according to the user geo and shows the opt-in rate according to the pop-up type. Moreover, you can find out the interval between subscription and unsubscription events, the number of targeted subscribers and subscription rate according to segment, impressions, and engagement rates on the opt-in dashboard.


Ending note

As you can see, integrating the soft push notification opt-in option for your browser notifications is quite simple. Moreover, this added feature helps you to take care of the issues that might arise with the latest browser updates. Hence enabling the feature allow you to keep sending the marketing communications to your users. For more information about the feature or schedule a demo, please visit our contact us page.

Sandip Acharyya

A former metallurgical engineer, Sandip switched to be a digital marketer and writer. In Vizury, he shares his experience on retargeting and push notifications, to help entrepreneurs and marketers to improve their marketing ROI. He likes to spend his leisure reading books, watching movies, and making music. Get in touch with him on Twitter or LinkedIn.

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