Vizury Whitepaper: Industry-Driven Retargeting
Online consumer behavior is significantly different for every industry. The users' demographics and browsing / buying behavior differs based on the industry / product / category of interest. Vizury research suggests significant differences in the way people convert from retargeting ads e.g. a typical airline ticket buyer who buys after clicking a retargeting ad has on an average made 8 page visits in 3 sessions whereas an average apparel customer scores as many as 34 page visits in 4 sessions.
Another significant such industry specific trend suggests that hotels experience 90% of their retargeting conversions within 9 days whereas it takes airlines 27 days and cosmetics retailers 62 days to do the same! Our infographic based on this research is available below.
Based on this research, Vizury's whitepaper "Industry Driven Retargeting: the benefits of a domain-driven retargeting strategy
" recommends several industry-specific features that advertisers should build into their retargeting campaigns. Do download and read it. And if you have comments or questions, please email me at parthsm AT vizury DOT com
Click on the infographic below to see a full-sized version.