Web Push Notification Explained- Vizury

If you’re a marketer for an E-Commerce brand, you probably have a toolkit packed with channels that allow you to build marketing conversations with your audiences in so many different places.

Except, your toolkit is never complete. It’s interesting how digital marketing has been constantly evolving over the last few years. And just when you thought it cannot get any better, there’s another novel channel that gets added to the all-powerful marketing strategy. 

In one of our earlier blogs, we spoke about Web Push Notification – the new kid on the block.

In this blog, we tell you all that you must know before you begin implementing Browser Notifications on your website.

What is Web Push Notification?

These are notifications sent from a website to the user’s browser and can be recieved by the user even while the website is not open on the device. In fact, these notifications are similar to mobile notifications, except that these messages work on websites instead of apps.

Which devices and browsers support Web Push Notification?

Browser Notifications can be sent from both desktop and mobile websites. The browsers that are compatible with these notifications include:

1. Chrome on Android, Windows, Mac OS X, Linux

2. Safari version 7.1 + on desktop Mac OS X

3.Firefox version 44+ on desktop, version 48+ on mobile devices

How do Browser Push Notifications work?

There are 3 key requirements for browser notifications to work:

1. These notifications can be implemented only on HTTPS enabled domains. But with a little work-around HTTP websites too can implement this functionality.

2. Service workers, push and notifications APIs must be supported by the browser.

3. A user must have opted-in to begin receiving browser notifications.

Opt in and opt out for users:

1. Opt in:

When a user visits your website, they will see a prompt (i.e. an opt-in) asking her to allow web push notifications from your website. If the user clicks on the “Allow” button, she is added to your subscriber list.

2. Opt out: 

The user also has the option of opting out of browser notification service from your website at any given time. Here’s an explainer video that tells you how a user can opt out of your browser push notifications.

Why Web Push Notification?

While Web Push notiication allows you to engage your users better, it also provides you with an immense number of benefits to help you drive more sales for your online business.

1. Drive more sales:

Connect with users who have abandoned carts with event-triggered push notifications. Send customized recommendations for every user and bring back more users to your website.

2. Re-engage your users: 

Scale re-engagement and touch base with inactive users with personalized alerts and notifications.

3. Timely updates: 

Got a flash sale? Product prices dropped? Let interested users know about it instantly on their desktop, mobile or tablet with web push notifications, even when they are not on your website.

4. Go mobile without an app: 

Engage and build mobile audience even while you are still building an app.

To know more about chrome notifications, iOS App Notification, web push notification, Browser Push Notifications and  push messages contact us at marketing@vizury.com

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