Bewakoof Drove Down CPA By 3X

Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy,

contemporary Indian. They are vertically integrated, manufacture their own products, and cut out the middleman wherever possible. This direct-to-consumer model allows them to create high-quality fashion at affordable prices. Bewakoof has over five million active users on their app.

The objective was to drive down the CPA, bring back the dropped users back, and improve engagement. Bewakoof used Vizury’s artificial intelligence-based dynamic retargeting solution for this task.

The overall impact was found to be :

  • 4X boost in conversions over a period of three months
  • 5X Increase in sales in three months
  • 3X reduction in overall CPA

Know what affected this change in the following case study.

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