Koovs Increased Sales By 11%
KOOVS.COM is a leading one-stop fashion destination in India, catering to the wardrobe needs in the country. They offer pocket-friendly pricing and doorstep delivery facilities to their consumers.
Koovs has almost a million app users in India. They wanted to engage them on their app and convert them at every stage of the purchase cycle during their end-of-season’s-sale offer.
This case study speaks about the rate of user engagement and conversions at the activation, conversion, retention, and transaction stage of the purchase cycle.
Download the case study to know more about Koovs leverage rich media push notification to their advantage and the impact it generated.
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